Search Engine Optimization is nothing but a process of developing the rank or visibility of a particular web page in search engines through general search results. Usually, SEO determines the frequency and the position of appearance of a web page in the search results.
The idea behind this that the better a website's placement is in search results, the more visitors that site will get, and the more visitors it gets, the more sales the website owner or owners can make. Ideally, SEO needs focus on several aspects, including video search, image search, and general informational searches. Some search engines are geared towards a specific industry, and this is also something which needs to be taken into consideration.
Everyone wants their website to be in 1st position in the search results list because it will increase the popularity of that website tremendously. Unfortunately however, it is not a very simple task to perform, simply because there are numerous websites competing for the same position in the global internet market. With that said, SEO is the only systematic way to achieve the goal within a certain time span.
According to statistics, approximately 98% of internet users clink on the links displayed on the first page of search results, and 42% of those who do, will also click on the first link. As you can see, getting your website on the first page of search results is immensely important, and it's not only Google search you need to worry about, but also Yahoo and the other search engines. The more people start using the internet, the greater the need for SEO becomes.
Search Engine Optimization focuses on the process of placing a website in a favorable position on the search results. Optimization usually includes editing the contents of a website's pages, as well as the HTML and the associated coding of the web page. This helps to improve the significance of specific keywords, and it also eradicates the barriers and other drawbacks to the indexing activities of a specific search engine. Another very successful tactic of SEO involves promoting a website in order to get increase its back links.
Search engines have some robots, commonly termed as 'spiders', which mainly collect data about websites by searching the global internet market. The gathered information is tested on the basis of some provided criteria by the search engine, and then depending on those evaluations a certain web site is ranked. For example, if the results of the evaluation are good, then the particular web site will get a rank on the higher part of a search engine like Google, Yahoo etc.
The term 'SEO' covers a wide area, but with that said, there are a few basic elements. For example, a business that specializes in SEO will focus on the following: analysis of the keywords, evaluation of the competition, research of the internet market, and building the links properly. A good SEO company will also provide ongoing advice and suggestions, and of course their customer service should be second to none.
The above mentioned factors, provided by Search Engine Optimization, mainly determine the ranking of your web page in Google and other popular search engines and make your website visible to those people who are searching your products or services over the internet.
The idea behind this that the better a website's placement is in search results, the more visitors that site will get, and the more visitors it gets, the more sales the website owner or owners can make. Ideally, SEO needs focus on several aspects, including video search, image search, and general informational searches. Some search engines are geared towards a specific industry, and this is also something which needs to be taken into consideration.
Everyone wants their website to be in 1st position in the search results list because it will increase the popularity of that website tremendously. Unfortunately however, it is not a very simple task to perform, simply because there are numerous websites competing for the same position in the global internet market. With that said, SEO is the only systematic way to achieve the goal within a certain time span.
According to statistics, approximately 98% of internet users clink on the links displayed on the first page of search results, and 42% of those who do, will also click on the first link. As you can see, getting your website on the first page of search results is immensely important, and it's not only Google search you need to worry about, but also Yahoo and the other search engines. The more people start using the internet, the greater the need for SEO becomes.
Search Engine Optimization focuses on the process of placing a website in a favorable position on the search results. Optimization usually includes editing the contents of a website's pages, as well as the HTML and the associated coding of the web page. This helps to improve the significance of specific keywords, and it also eradicates the barriers and other drawbacks to the indexing activities of a specific search engine. Another very successful tactic of SEO involves promoting a website in order to get increase its back links.
Search engines have some robots, commonly termed as 'spiders', which mainly collect data about websites by searching the global internet market. The gathered information is tested on the basis of some provided criteria by the search engine, and then depending on those evaluations a certain web site is ranked. For example, if the results of the evaluation are good, then the particular web site will get a rank on the higher part of a search engine like Google, Yahoo etc.
The term 'SEO' covers a wide area, but with that said, there are a few basic elements. For example, a business that specializes in SEO will focus on the following: analysis of the keywords, evaluation of the competition, research of the internet market, and building the links properly. A good SEO company will also provide ongoing advice and suggestions, and of course their customer service should be second to none.
The above mentioned factors, provided by Search Engine Optimization, mainly determine the ranking of your web page in Google and other popular search engines and make your website visible to those people who are searching your products or services over the internet.
About the Author:
Ian MacOlive is Owner of Syzygy SEO Consultants, a company of SEO Consultants situated in Johannesburg, South Africa. For more information on Internet Marketing and SEO, click on SEO Services. This article, Search Engine Optimization in South Africa is available for free reprint.
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