You have invested a lot of time and cash into your professional blog or web site. Is your investment meeting your needs? If your website is creating referrals and clients, great. If not, read on.
Begin by thinking about this. What does your business blog say to first time visitors? Maybe they learned about you from a co-worker. Or they searched online and found your website. And they'd like to know more about you and your services before getting in touch with you.
What does your blog information say? Does the content communicate that you understand their problem? Does it say, If you'd like help with blue systems, I'm the right professional?
Your Future Clients Look for Understanding First
Does your web site content talk typically about you? Is it all about your services, your company, and your experience?
Or does your content address problems your clients face? Does it speak their language, describe their pain, and offer them hope? Does it provide easy-to-scan answers and solutions from their perspective, not yours?
Does your content make them motivated to discover more about you? Does it make them curious about your services?
3 Paths to Find Clients Using Your Business Blog
Update weekly. Your website content must be fresh. The difficulties your clients face change often. Post blog or web site articles frequently. What ever you do, do not depend on a programmer. You need to update content yourself. content management systems are popular with non-programers. If you do not currently use CMS, the time to learn is now. WordPress is an excellent CMS to try.
Create client-friendly content. Make your website or business blog articles instructive. Not selling. Turn your expertise into how-to articles, checklists and guides. You want potential clients arriving at your website to think: This professional is an expert and generous with answers!
Explain your experience. Don't leave any doubt about your unique expertise when anyone visits your website. Prepare case studies. Turn your experiences into anonymous examples if you cannot get approval from previous clients to name them.
What will your potential clients see when they find your business blog?
Does your business blog communicate (quickly) that you understand their problems? Does it present solutions they can use? Does it make you a convincing source of insight and help? And finally, does it make the potential customer need to get in touch with you? Because in the final analysis, that's how you will find clients using your business blog.
Begin by thinking about this. What does your business blog say to first time visitors? Maybe they learned about you from a co-worker. Or they searched online and found your website. And they'd like to know more about you and your services before getting in touch with you.
What does your blog information say? Does the content communicate that you understand their problem? Does it say, If you'd like help with blue systems, I'm the right professional?
Your Future Clients Look for Understanding First
Does your web site content talk typically about you? Is it all about your services, your company, and your experience?
Or does your content address problems your clients face? Does it speak their language, describe their pain, and offer them hope? Does it provide easy-to-scan answers and solutions from their perspective, not yours?
Does your content make them motivated to discover more about you? Does it make them curious about your services?
3 Paths to Find Clients Using Your Business Blog
Update weekly. Your website content must be fresh. The difficulties your clients face change often. Post blog or web site articles frequently. What ever you do, do not depend on a programmer. You need to update content yourself. content management systems are popular with non-programers. If you do not currently use CMS, the time to learn is now. WordPress is an excellent CMS to try.
Create client-friendly content. Make your website or business blog articles instructive. Not selling. Turn your expertise into how-to articles, checklists and guides. You want potential clients arriving at your website to think: This professional is an expert and generous with answers!
Explain your experience. Don't leave any doubt about your unique expertise when anyone visits your website. Prepare case studies. Turn your experiences into anonymous examples if you cannot get approval from previous clients to name them.
What will your potential clients see when they find your business blog?
Does your business blog communicate (quickly) that you understand their problems? Does it present solutions they can use? Does it make you a convincing source of insight and help? And finally, does it make the potential customer need to get in touch with you? Because in the final analysis, that's how you will find clients using your business blog.
About the Author:
Cynthia Trevino helps entrepreneurs and solo professionals who want to attract more customers using smart, practical business blog and website content. She blogs at SmallCompanyBIGImage.com
0 comments:
Post a Comment