Fresh new content does not just keep search sites satisfied; it also brings new consumers.
"Build it and they'll come" only appears to work for Kevin Costner and baseball fields. For website owners, "they" - the hordes of online visitors excited to make Net purchases - only come if they can find it on Google. And that only takes place when an internet site has new content.
Google's original routine owed much to the way that lecturers regard their peers: the more a paper is commented on and referred to, the more important that research must be. So that the more links a Net page collects, the more it must be valued and the higher Google should return it in search results.
But lecturers are judged by the quantity of their publications as well as their quality - and the same applies for websites. The more content you post on your website, the more Google will feel that the site is alive, active and up to date. It'll give the site a higher score and push it up the rankings again.
SEO benefits are not the only reason that publishers should be creating original content, though. New articles do not just please search engines. They also broaden the site's audience.
The more regularly you publish, the more you are going to be looking for new subjects to comment about. Those topics will still have to fit into the general category of the site you are writing it for but instead of a auto site just covering models and engines, it might also look at accessories and seat covers.
That original content then brings in a new sort of readership, one fascinated by radios more than racing tires and smoothness more than speed. The new articles please the search websites but as it pulls in new eyes and new readers it also attracts new advertisers, opens the likelihood of selling more products and lets the site expand.
Writing this original content and captivating these fresh eyes does not need to be particularly difficult. Much of it boils down to routine. Draw up an inventory of 4 or 5 classes that you would like your internet site to cover, get in the practice of writing about one at least once each week, and every couple of months, wake everybody up by adding a new class.
You will get the advantages that come from a happy search engine robot, the interest that comes from exploring new subjects and the extra sales that those new readers will bring as they begin looking over your internet site, clicking the adverts and buying your products.
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