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Solo Professionals: Multiply Your Expertise Online

By Cynthia Trevino


As a solo professional you need to use smart web strategies to get more clients on the web. Use your website and business blog content to introduce your unique capabilities to your target customers. The individuals that have the type of problems you clear up for your present clients every day.

Each day your prospective clients with problems to fix use search engines. They scan the web for help, new approaches, answers, and for specialists like you.

Here's a key statistic from PewInternet.org. For the past a decade, Pew Internet research has regularly shown that search engine use is still one of the most popular online activities. On any particular day in early 2012, greater than half of adults utilizing the Net use a search engine (59 percentage).

How much would you like to multiply yourself online by developing a business blog? And share your hard-earned experience and industry knowledge with several prospective customers at once? If you follow the suggestions I outline below, you'll increase the amount of possible clients that find you on the web. More future clients experiencing the types of challenges you solve will find your business blog or company website.

If you don't follow these suggestions, you will very probably not enhance your skills to attract more potential clients to your website and business blog.

Business Blogs Get You Found Online

- Prospective customers have a greater chance of finding your business website if it has routinely updated content. Why? Because search engines like Google will reward your internet site by indexing your business blog more frequently if you update it continually with high value content. Adding blog articles is an easy method to keep your professional website content updated.

- Your professional website will begin to be placed higher in the search engine's organic rankings when you constantly update your blog. (Organic ranking means the free, non-advertising web page results that are returned when a person types questions and keywords into a search engine.)

Talk to Many Customers at Once

- Today you are only chatting one at a time with prospective clients. On the Internet phone during preset meetings and at networking events. All that changes when you create and maintain your business blog. With a blog you're now speaking with s as many potential customers as you can attract to your site.

- Change-up your blog articles to incorporate every one of the differing kinds of customers you are looking to attract to your site. For instance, you can create unique blog content for CEOs, for sales groups and for managers. Considering on your offerings and services, you probably have multiple categories of customers with subtly different issues and need a variety of ways to use your solutions.

Multiply Yourself

- Your business blog is available on the Internet seven days each week, 24 hours per day. How long would it take you to meet as many businesss people in a face-to-face situation as your blog can reach? Turn your blog into valuable resource of relevant help and answers. How many networking events would you have to participate in just to get your expert knowledge out to as many people as are searching the web for your kind of experience?

- Once you have had a great live conversation with a prospective customer, recreate the same ideas and actions on your blog. If the guidance helped one customer, think about how many more you will help by sharing the same ideas on your blog!

Outsmart Your Competitors

- Your competition is blogging. Create the best business blog in your subject area.

- Most business internet sites have a frequently asked questions (FAQ) section. Raise your game by writing answers to the questions customers should ask (but never actaully do ask) on your business blog

Get Great Returns on Your Time

- It is pretty difficult to beat how inexpensive business blogs are as a tool to share your expertise with potential customers. You are using your time and your talents.

- Get returns several times over on the time you invest providing spot-on answers for questions that your prospective buyers are typing into search engine pages. (One of my most well-liked blog articles is one I posted over three years back.)

Present Yourself as an Expert

- Talk in detail about the deep-seated issues you know are roadblocks to your clients at this time. Particularly new pesky problems that are appearing. You can prepare blog articles (or online videos) as often as you like.

- Be the go-to expert by publishing relevant approaches about the hardest dilemmas your clients face. Explain how to eliminate the hard questions your fiercest competitors does not address on their sites. Take on the demanding ongoing issues that nobody else wants to take on on the internet. As a result, you will stand out to clients.

So now get going! Start a list of the trickiest issues your clients cope with each day. Begin writing or recording business blog articles with your absolute best recommendations for fixing them. Consider producing online video, slide shows, eBooks, or cheat sheets. Be the one of the most sought after solo professionals on the web in your industry segment. Good luck!




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