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Online Deal Aggregator Market Evolution

By Cheri Knowles


The incredible growth of the online deal aggregator is one of the direct effects of the internet's evolution. It's humble beginnings made it useful for spreading information. When Web 2.0 rolled around, the interactive nature of websites made eCommerce possible.

The next stage after this is still in the works, but it obviously includes daily deals along with local search, social networks and data mining. Consumer shopping seems to be headed for a complete takeover by sites offering huge discounts and crowd power. Other methods are being tested too, but this looks like the clear winner at this time.

Millions of consumers and merchants are jumping on board the bandwagon and it is growing by leaps and bounds. A recent survey of 10,000 consumers visiting the top 40 eCommerce sites showed that 44 percent have purchased a deal in the last 3 months. The huge discounts are attracting millions of new people every month to join one or the other of these membership sites.

But even this is just the start. The most telling finding was that 40% were preexisting customers of the merchant whose products they now wanted to buy as members of deal sites. So this channel is not just the hottest new shopping trend, but also well on its way to becoming the preferred channel.

If existing and loyal customers prefer to buy products like this, it won't be long before it becomes a must-have for every merchant. Ten years ago, e-stores for selling goods gradually became more important than physical brick and mortar locations. For example, people who used to wait for tables at a restaurant or call to make reservations have started booking tables using the internet.

Now they can also buy discounted offers for whatever restaurant they are making a reservation for. Over time, the online deal aggregator may entirely replace e-stores. Instead of visiting the merchant's website, a purchase through a daily deals site could become the best option.




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