Investigating your competitors S.E.O is not a straightforward task but it is possible and simple. What you've got to do is follow 1 or 2 steps and remember some pointers that this text will give you. There are numerous articles that may describe you on the most clear ways so as to research the competition S.E.O ranking. We will describe those strategies but we won't go into details. What we intend to focus in this post is to understand some of alternative routes to research your competitors.
You may wonder why research of your competitors S.E.O is important. The answer is simple. You need to investigate their S.E.O standing in order that you can devise a way in order to win against them. If you don't investigate, you'll have the feeling that no matter what you do, you are not successful with search engines. If you have poor SEO performance compared to your rivals then you don't stand a chance in winning against them.
The very first thing that you ought to know is to find who your S.E.O rivals are. You can search them in search sites. You need to use your target niche and find the top 10 companies that offer the same products or services you have got. Sometimes, your competition has very robust foundation when referring to some keywords that you are about to use. The next thing that you would do is to go and visit your competitor's site and research its contents. Check where they put their back links and answer the query, "Why do search websites love them"? Now, you want to analyze the words that your competition are using. If they have thousands of back links in a particular keyword, then do not use that keyword. You can use a different keyword that is more certain compared with your competitor's.
You need to also check other SEO factors that impact on the ranking of your competitor's web site. We all know that keywords and back links are important when you want to rank high in search websites but they're not everything. In order for you to get a clear idea of how your competitors is ranking, you may also need to test your competitor's page ranks in Google and how they also perform in Yahoo and Bing. You must also check on the quantity of indexed pages the sites of your competition have with search websites.
These 2 criteria is what most site managers miss when they're analyzing their competitor's SEO ranking. These would be their competitor's presence on Social Media and how they use their PPC Adverts. Remember that 95% of the world's population has their social media accounts. Social media will drive masses of traffic to your internet site if you may use it in the correct way. That's the reason why you should not skip a check on how your competition are doing on social media. Sadly, this would be harder to perform but you can try on your research on Social bookmarking internet sites. You can check on other huge sources of traffic like Twitter and Facebook.
You should also research how your competitors are using Pay per click adverts. There are many companies who have worked out that using Pay per click to drive quality traffic is less expensive and better than enhancing to rank well in natural search results. The choice of preference for Pay per click would be Google Adwords.
We all know that monitoring the standing of your competitor's S.E.O is not a simple task and often it is rarely ending task. All of the activities listed in this post are time consuming but if you really want to get left mystified about the world around you, you have to take the time and perform the research. If you can't beat your competitors then you'll certainly learn from them and this is going to help you to be more efficient in your own S.E.O efforts.
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