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Fast-Tracking Your Education with Email Marketing Must Know Terms

By Jarad Gibbs


All online marketers know the allure of email list marketing and how profitable it can be. Even though it is not hard to put it all together, there are many challenging aspects. That fact alone accounts for the relatively low number of successful email marketers. But you should not let that get in your way or otherwise dissuade you from doing it. If you are unaware, then we will tell you to do some learning before jumping into it. Become prepared and arm yourself with knowledge because there is a learning curve. The smart approach is to be patient and discover the important information, first.

The backbone of permission-based marketing as applied to email stems from Federal CAN-SPAM laws in the US. Actually, those who were smart knew that all along, but the law just put a legal stamp of approval on it. So what you simply will do is use the optin so you can get the contact information from people.

Even if you are sending commercial emails as a sole-proprietor or an individual, meaning not a company, you still must abide by the law and gain permission with the optin. The safest route so many list marketers prefer to take is the double opt-in, or sometimes called the confirmed opt-in subscription. In this process, you are gaining permission to send commercial emails plus the person is verifying that permission given to you. Yes, there is an additional step involved, and there is one possible compelling reason to do it. Sometimes a person will forget they have subscribed, or maybe they may have an ax to grind, and they accuse you of spamming them. All that does is cause trouble for you, the list owner, because you have to prove your innocence. If the person had to double opt-in to get on your list, then your autoresponder service will have a record of that.

Once very common and important term is open rate, and it applies to emails. Of course the open rate is a percentage expression of the number of emails opened by the recipients, but the curious thing about all this is there is always room for some error and here is why. You may know that some email software can open an email right away if that is what the settings call for.

The single opt-in lacks the confirmation step that the double opt-in imposes on the subscriber. Obviously, there is no record of confirmation the person actually subscribed with the single opt-in. However, this method is still very popular with marketers because it increases the rate of subscriptions. Yes, people can be fickle at times by signing up to be on your list but never clicking the confirmation link they receive - if you use the double opt-in. With a single opt-in, the person gives you their contact information, and then they are merely sent an email stating they have subscribed. What we have discussed in this article pertaining to important factors for email marketing are vital for you to know. If you are new to marketing on the web, or want to be an email marketer, then you should learn about these concepts and practices. Gaining as much knowledge and information as you can will make you a more informed business person.




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