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What is a Lead Generation Website?

By Larry Franklee

A lead generation website is one that inspires a visitor to make an investigation or opt in to receive further information about goods and services.

When setting up a new website for the needs of lead generation, or adapting a site that hasn't got an opt-in box, consideration should be made when selecting an e-mail programme.

Lead Generation Website Autoresponders

There are lots of wonderful companies that will handle all your emails,eg Aweber and MailChimp, and these programs can be built to send out a sequence of pre-written messages as quickly as somebody signs up. In most situations you can choose to require a double opt-in process to help protect both you and your prospects from getting punished due to spam beefs or not. I have found requiring prospects to approve their request for detailed information dramatically decreases the quantity of leads you will at last get.

You may also need to write your e-mails to provide quality content - not just a sales spiel. Think about it. How long do you stay subscribed to an e-mail list that offers nothing more than a crass sales message every 2 days?

Consider also the information you ask for when you design your opt-in box. Folks don't love giving out too much info at first, but always get the subscriber's first and last names and you may have a box for any other info relevant to your business. For example, you could have a drop down box that lists the products on your site and from that you can find out in particular what info your subscriber is attempting to find. If you have 6 different products you may then build six different list within your e-mail program and target info and other products especially to those people.

Whenever you set up autoresponders or any kind of e-mail campaign, it's critical that your mails are checked and checked again. Many people aren't impressed by spelling mistakes, and even more will not read an email that may be a mile long. Make your mails exact and to the point, and written in short paragraphs, in simply digestible hunks.

Once your list has grown to a respectable size, you can also send out a monthly newsletter, informing subscribers about new products and services you have added.

Address your subscriber by his first name, not "dear customer" as is frequently seen, and write your copy as if you are writing to a chum, don't blind subscribers with "get this" or "buy this", it turns folk off. The most effective way effect a sale is by helping folks, by giving them relevant information and anything free is usually good, for example a free e-book.

Make sure that everything you send your customer is relevant and of price. If your "unsubscriber" list builds too quickly, that's a sure sign you do anything wrong, although you will always get some folks that unsubscribe.

So understand that your auto-responder and the emails you send out are at the very heart of your lead generation website. You would not have a lead generation website without it. So spend a while tweaking and refining this aspect of your system. Don't just throw out some e-mail pitches. Relate. Grow a relationship. Ask for feedback and collusion.

A lead generation website never sleeps so that you can!

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