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Mobile Websites and Mobile Apps

By David Morgan

More people are accessing information through using smartphones and tablets. It is therefore vital that you create a mobile presence for your company to stay ahead of the competition. Ensuring you provide your audience with what they want puts you in an excellent market position.

Are you looking to create a mobile app or a mobile website for your users?

At the moment the numbers of apps that are being downloaded are increasing daily, these are available for iPhones, Blackberry, Android and tablets.

Websites can now be accessed through smartphones and tablets.

The mobile website is very similar to the everyday website but instead the internet can be accessed through WiFi, 3G or 4G networks and the actual website interface is designed for a much smaller handheld device. With a mobile website you are also able to access different features including location based mapping and click to call which is clicking on a telephone number and be being able to call directly.

All mobile websites are compatible across all smartphones and tablets. A mobile app requires development for each type of device.

A mobile app which is an 'application' can be downloaded from different app online stores and installed directly onto your mobile device. Unlike a mobile website an app can be more expensive to develop but people are spending more time using apps than a mobile website so if often worth the investment. The app will generally contain specific information, similar to a website. Apps have a platform that support certain software and is supported by smartphone platforms including Palm, Java and Windows Mobile.

Mobile websites are preferred for searching and shopping but users prefer mobile apps for connecting and using services.

If you're confused about whether to build a mobile app or website then focus on what you want to achieve and your goals.

To develop a game or an application (with push technology) you want to develop a mobile app. For an online store you need a mobile website.

Although consider having both to reach a far greater audience. Start off with a mobile website and then have an app developer create one based on the feedback from your mobile site.

When developing a mobile app it doesn't end when you have launched it.

Always ensure your app provides more than just basic information.

Ultimately your final decision of whether a mobile website or mobile app is best suited to your company lies in the demographics of your audience and what you want to achieve as your end goal.

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