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Why You Need To Have A Business Blog To Have A Successful Online Business

By Craig Kayne


Perhaps you are mystified why you need a business blog, if your business is already doing well with lots of website traffic. In order to maintain your current business success, or improve on it, your business approach needs to now include an online blog. Keeping your current base of consumers and getting it to grow on an ongoing basis, it is vital to have a business blog. It can add value to a site that is already profitable, which wouldn't be possible without making use of a business blog.

With a static site, there isn't any sense that there is an actual person behind it. People enjoy being able to ask somebody a question and get a reply. There should be more to a website than the print and the pictures. Your buyers can post comments and questions on your blog, to which you can respond directly, enabling you to develop rapport with your customers, something that you can't do with a static site. Social networking websites have made interaction with others a daily part of life, and especially so with important decisions like when purchasing something. A blog may be regularly updated to always show the latest information. You can be sharing information that's fresh and useful.

Search engines are responsible for 80% of a site's visitors, and web owners know this. This is undoubtedly the best way to receive visitors that is targeted. If you have specific products or services, people will find them if they are trying to find them by way of search queries. Hence, it is a fantastic way to drive the right kind of guests to your website. It is much faster getting blog pages indexed than static pages, which is needed for showing up in the search engine results.

With the unique ping function that blogs have, traffic can be directed easier to a blog than a static website. The search engines shall be alerted every time you post new content if you ping it afterward. This gets the search engine bots looking at your web site to see if the content is new and fresh. Your brand new content will be indexed if the bots okay it, so that when one of your keywords are searched on, your page will show up in the results. You next should give attention to getting a high page rank for many people to visit them.

Once you publish a new blog post the internal links on your blog are updated accordingly, something that cannot be done with static pages. With these the linking is a manual task, as is the creation of a sitemap. You end up wasting a whole lot of your time doing a technical aspect, that is instantly done on a blog. With a blogging site, you can be using your efforts to be running your company. For anybody with an internet business, a business blog is fast becoming essential.




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