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A Straightforward Guide On Writing SEO Optimised Descriptions

By Victoria Caldwell


S.E.O friendly outlines are the most read items after titles. When folk enter a key term into Google, they'll see a page title and a piece displayed in the search results pages. If you have a well-thought out description, Google and other search engines will display that outline as the piece below the page title.

This article will show you the techniques of writing potent outlines that straight away attract prospects, increase clicks and maximise website traffic. Here is a straightforward formula you can use to write S.E.O optimized page descriptions.

[Keyword] offers [benefits]. Find ways [keyword] can help [prospects].

Eg: Affiliate research tool unearths profit-making affiliate marketing programmes in each niche. Learn how affiliate research tool increases the profits of an expert affiliate marketer.

You have a keyword optimized description for the keyword, 'affiliate research tool ' and targeted at prospects, 'pro affiliate marketers'. The benefit is 'unearths lucrative associate programs'.

This formula thinks you utilise a single keyword, which you can use twice in the same outline. You also identify your prospects and invite them to find what you have to give. This is forceful description writing.

This formula works in many situations. If you would like to use company name in the outlines, use the following formula.

[Keyphrase] by [company name]. Get [Keyword] now.

Eg: Yoga mats by YOGISHOP. Get yoga mats sent to your doorsteps by evening.

Check Grammar: When you squeeze in the words and prospects, it is time to edit the description for grammar and style. Bad grammar and spelling mistakes can actually turn folk away.

Keep it Short and To The Point: Keep the length of the description shorter than 160 characters including spaces. That is the maximum length most search websites are comfortable with.

Write SEO outlines in this formula and you can immediately see spikes in click through rates. A mixture of a well-crafted page title and an optimised description is extremely dynamic. It screams click here. Your prospects have no option but to click the link to your website.

Using SEO techniques to getting to the pinnacle of search sites is only half the story. The other half is getting people to click on the link to your internet site. S.E.O optimized page titles and outlines will attract clicks at the very top.




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