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The Key Reason Why Video Marketing Is Essential For Online Businesses

By Nicolas Bradford


A successful online marketer remains in tune with the fluctuating trends of Internet marketing. Video as a marketing tool that should not be overlooked. Also, videos are an effective complement to text and still images. Online videos can launch a site or sales page above the competition.

A site that does not instantly grab the attention of its visitors is destined to fail. People are naturally attracted to videos. There is something alluring about clicking play, sitting back, and letting the video inform. Less work is involved in viewing than in reading. Whereas most visitors will only skim your site or not read at all, most are inclined to finish a video they have begun.

Videos have proven time and again to be effective at keeping visitors on your site. With competition becoming fierce, it is important to seek every advantage so you can get your message out more effectively. A video is the tool to make that happen. Your site will look more credible and professional with a video enhancing its pages. If you take the time to add a well-made video to your site, potential customers will feel that you are a legitimate site.

Some visitors will take the time to read through the text on your site. Most visitors, however, are not that ambitious or committed. Therefore, they will likely click away from the site before you have had a chance to convey the most important points about your company, product, or service. With the video's ability to stop people in their tracks, you can share your most pertinent information before the visitors click away. By demonstrating a product, summarizing the site, or giving a quick, but thorough overview of your service, you will hopefully pass on enough information to keep the visitor on your site or make a new customer.

Because there are many competitors on the market, consumers will only spend money at sites where they feel comfortable. A page full of tedious text does little to create that crucial connection. Only those who are already highly interested will bother to read it. Watching a video requires very little initial commitment, so most visitors are willing to take that small step. This gives you the opportunity to make them feel comfortable with your site and business, an important first step.

You also need to establish brand trust and hopefully loyalty. A video can stand behind your product by revealing the product in action. The product video can prove your honesty. You will increase that trust tenfold if you make use of recent technology allowing customers to interact with videos, either manipulating the product or controlling the direction the video takes. The greater the trust your visitors develop, the more likely they are to subscribe to your list or become repeat customers.

You can take this intimacy even further with advances in technology. Viewers can interact with some of the videos online and change the direction the script takes. Some video designers use augmented reality to allow a realistic, almost hands-on interaction with videos.

Videos are a powerful marketing tool that should not be ignored. They will only become more magnificent and effective as technology advances. The possibilities are astounding. Perhaps most important, your competitors are eventually going to use video advertising to make themselves more visible in the marketplace. It's time to get on board or be thrown under the train.




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