I have chatted to plenty of entrepreneurs who've told me that they already have a website and that they have had it for 10 years. This is a great thing in the world of internet marketing from a search engine optimisation point of view as an older domain does give some authority. But having an out-dated design could prove negative to your click thru rate... And more recently, it may even hurt your rankings.
First let's look at what it can do for your click thru rate. In this time, with eBay, Craigslist, and other shopping sites, people are getting used to doing their homework before purchasing their services. This implies that the chances of a visitor only visiting your internet site are very slim. What this calls for is you having the better display and better looking internet site. This way you are setting yourself up with the best opportunity to have that visitor return and buy from you. Hence in turn, you need to stay alongside of 'Modern Design ' work on your internet site. Prior to engaging a web design company, you need to do some research at some of the preferred websites of today. Look at social media websites as they are usually immediate on what the new 'hip ' looks are.
Now the other reason you want to change.. Ranking. There are professionals that accept that having a Web 2.0 website will affect your website certainly in the rankings. If this really is true, then the opposite is true of an older design. Newer designs use a lot of CSS tricks to lay things out rather than the older methods of using pictures to do all the design work. This in turn permit the website to load quicker as well as present animation to the final user.
The last reason to update your website, is to try and get the most return on your investment as possible. Having good calls to action will help you to get the customers much better than a lot of information. If you should happen to feel your website is not getting sufficient attention, then I'd suggest getting a web design company that also does search engine optimisation. But ask them what type of search engine optimization and the costs. If they give you a price that is less than $500, I would not use them. Now hear me out. I'm not saying you want to use their S.E.O services, but if they offer SEO services above $500, that suggests that probabilities are, they know what they are doing. In turn, when they design your internet site, they will be able to use the knowledge of Proper Layouts to set your website up for success.
So why should you update your internet site? Well simply given, because you would like it to work for you and not just sit there! Do some reasearch and you will be able to let it work for you!
First let's look at what it can do for your click thru rate. In this time, with eBay, Craigslist, and other shopping sites, people are getting used to doing their homework before purchasing their services. This implies that the chances of a visitor only visiting your internet site are very slim. What this calls for is you having the better display and better looking internet site. This way you are setting yourself up with the best opportunity to have that visitor return and buy from you. Hence in turn, you need to stay alongside of 'Modern Design ' work on your internet site. Prior to engaging a web design company, you need to do some research at some of the preferred websites of today. Look at social media websites as they are usually immediate on what the new 'hip ' looks are.
Now the other reason you want to change.. Ranking. There are professionals that accept that having a Web 2.0 website will affect your website certainly in the rankings. If this really is true, then the opposite is true of an older design. Newer designs use a lot of CSS tricks to lay things out rather than the older methods of using pictures to do all the design work. This in turn permit the website to load quicker as well as present animation to the final user.
The last reason to update your website, is to try and get the most return on your investment as possible. Having good calls to action will help you to get the customers much better than a lot of information. If you should happen to feel your website is not getting sufficient attention, then I'd suggest getting a web design company that also does search engine optimisation. But ask them what type of search engine optimization and the costs. If they give you a price that is less than $500, I would not use them. Now hear me out. I'm not saying you want to use their S.E.O services, but if they offer SEO services above $500, that suggests that probabilities are, they know what they are doing. In turn, when they design your internet site, they will be able to use the knowledge of Proper Layouts to set your website up for success.
So why should you update your internet site? Well simply given, because you would like it to work for you and not just sit there! Do some reasearch and you will be able to let it work for you!
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