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What Exactly is RSS?

By Ruth Williams


RSS is an acronym for several phrases which mean the same thing. The most widely used terms is 'really simple syndication'. Rss is a means for individuals to obtain live web feeds sent directly to their computer, so that they always have the newest blogs, reports reviews, articles or other subject material from the websites they frequent...without needing to go to the actual website.

RSS feeds are read using RSS readers or aggregators. This computer software can be set up on a computer or mobile device, or used on the internet. Once you sign up to an RSS feed, your aggregator will check it frequently for new content, download that content, and assemble it, along with the content from your other subscribed rss feeds, all together for quick access.

What's RSS Good For? If you are a website owner, you should be using RSS to market your website and push more traffic to it. To do that, you will require an RSS feed of your own to distribute your articles.

RSS is an XML (Xtreme Markup Language) based file format, however, you don't need to understand how to program code to be able to produce your feed. There are several basic, free tools available to use to generate your feed. Search for 'RSS builder' and you'll get a lot of them. Once you have generated your feed, validate it to make sure it's working properly. Once again, there are many free online tools to do this, a brief search for 'RSS validator' will turn up a lot.

After you've setup your feed, you will be provided with program code to put on your web site. After that you'll need to have an quick way for people to sign up to your feed. You might have noticed the recognizable orange button on various other websites...that button links to the feed, and enables visitors to sign up with just one click. Then, you'll have to market your feed by sending it to significant RSS directories, such as Syndic8.com. It's advisable to add some code on your website that allows crawlers know about your feed. You can usually get this specific code in the same place that you created your RSS feed.

If you do not update your site content regularly, you can still use RSS Feed to drive traffic to your site. Simply obtain RSS feeds from similar internet sites, and show them on your site. Getting vibrant, frequently updated content material will help keep your website indexed and appealing to the search engines like google, and can encourage more visitors to go to your site.




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