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SEO: some myths... or not

By Bierzu Llion


Myth and truth in S.E.O development

If you have an interest in improving web positioning in search engines is truly possible that you've reviewed dozens of articles.

Here comes the big importance about SEO. There are tons of web content with the SEO as a theme, and unfortunately some of it actually is wrong or is tricking it is really important to clarify.

For example, some years back was very common to think that AdWords helped the SEO. This does not occur.

Something about Google Adwords

Google AdWords is just Google's advertising platform that allows your internet site to appear for a considerable number of standards paying per click in the area of the Google search site designed for it (highlighted with a different color) in the shape of advertising. It's a awfully handy and effective to draw in visitors to your website with a number of advantages (speed, geolocation, control asserted, multiple advertisements and keywords etc. ..), nevertheless it really does not help the SEO positioning in the natural or organic isn't an SEO system.

Fortuitously this myth, and the like , have been explained. But there remain a number of unsolved S.E.O parables, and I'll handle some below.



1 - The XML sitemap improves the positioning of your site on search websites

This is a puzzlement. The XML sitemap is what makes Google to index new content faster from our website but this does not mean the positioning is better. It has no real effect on S.E.O, yes on the quantity of time in which Google takes to index the site.

This belief the sitemap helps position the contents has led some online marketing specialists to use strategies that truly don't work, such as not on the site include links to a particular page, but give the greatest significance in Sitemap. This does not help the positioning of this page, the Google bot know that content has not been linked from the site, and all he does is "wary" of it. In addition, the priority in the sitemap does not influence the positioning in any fashion.

2 - The links "no follow" don't serve

Another erroneous beliefs. "No follow" is the attribute for links introduced by Google a few years back to stop the purchase of bonds influence the positioning of content. The links "no follow" have their uses, serve as well as in the case of buying links, link to sites like Wikipedia, blogs or sites backed competition.

They serve also for indexing the pages. Although it is assumed that Google shouldn't follow, they indexed the link itself, adding to its index to index the destination URL then. Thus, speeding up the discovery of new page of our web site by search websites.

3 - Microdata are vital for positioning



"Rich pieces" is the name which has given Google has these microdata. These are endowments that allow search websites understand the content of your internet site.

For instance, there are features available to mark the score on a review, the director of a film, or the actors who participate in it. Google has spent serious cash to market them, but further said he doesn't actually affect the SEO, so they should not be part of your online plan yet.

As noted in a recent event in Barcelona web positioning a series of experts: if you can turn your outline on the results page more flashy, but nothing beyond that, at least for now.




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1 comments:

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