If your business has been in existence for a fairly long period, it is quite probable that your website which was designed when you commenced business needs redesigning. It has probably become necessary because your business has expanded, new products have been added and your customer base has become bigger which means that more information is being sought from your website than it is capable of providing and most importantly field of your business has become more competitive. Your competitors have probably acquired more attractive, informative and trendier websites, which draw larger web traffic than your website.
If such is the situation as described above, you should plan to have your website redesigned as early as possible. Remember that your more experienced in business than what you were when you started the business, you have a much better knowledge of business and the competition it faces and you are much more familiar with the websites of your competitors and plus points they have as compared to your old website.
It is better that your specification covers all aspects of websites, such as, home page layout, graphics, user friendliness, navigability and page links, search engine optimization (SEO) etc. You must try to quantify as many of these aspects as you can so that you can easily check whether your redesigned website meets your expectations.
Experience is no good unless and until it can be used to your benefit in deciding future course of action. Your knowledge of your business, market, competition and websites of your competitors should be harnessed to configure your redesigned website. Remember, you can interact with your web designer effectively if you have a starting point in form of a draft specification of your redesigned website. This specification should cover all aspects of web design.
For instance, you should be able to specify that in search results of popular search engines, like, Google, Yahoo and Bing, your redesigned website should figure in the first three or four listings if not on top. You should be able to set targets for each of the leading requirements, which your redesigned website must be able to meet and which can be checked before the redesigned website is accepted by you. Graphics deserve a special mention here. You should approve the choice of graphics, which your web designer proposes. If you are not satisfied you should ask him to give you some more options for you to choose from.
Your experience in business must have refined your communication ability in business negotiations. This ability should be put to full use to interact with your web designer to evolve the final configuration of your website. Your experience in business should enable you to get the best out of the web designer. Your experience should also help you to spot the talent in relatively less known web designers, who will be willing to redesign your website at a much smaller cost than well known web design firms whose services are priced as high as their reputations.
If such is the situation as described above, you should plan to have your website redesigned as early as possible. Remember that your more experienced in business than what you were when you started the business, you have a much better knowledge of business and the competition it faces and you are much more familiar with the websites of your competitors and plus points they have as compared to your old website.
It is better that your specification covers all aspects of websites, such as, home page layout, graphics, user friendliness, navigability and page links, search engine optimization (SEO) etc. You must try to quantify as many of these aspects as you can so that you can easily check whether your redesigned website meets your expectations.
Experience is no good unless and until it can be used to your benefit in deciding future course of action. Your knowledge of your business, market, competition and websites of your competitors should be harnessed to configure your redesigned website. Remember, you can interact with your web designer effectively if you have a starting point in form of a draft specification of your redesigned website. This specification should cover all aspects of web design.
For instance, you should be able to specify that in search results of popular search engines, like, Google, Yahoo and Bing, your redesigned website should figure in the first three or four listings if not on top. You should be able to set targets for each of the leading requirements, which your redesigned website must be able to meet and which can be checked before the redesigned website is accepted by you. Graphics deserve a special mention here. You should approve the choice of graphics, which your web designer proposes. If you are not satisfied you should ask him to give you some more options for you to choose from.
Your experience in business must have refined your communication ability in business negotiations. This ability should be put to full use to interact with your web designer to evolve the final configuration of your website. Your experience in business should enable you to get the best out of the web designer. Your experience should also help you to spot the talent in relatively less known web designers, who will be willing to redesign your website at a much smaller cost than well known web design firms whose services are priced as high as their reputations.
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