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Precisely What is Search Engine Optimisation?

By John Wright


"What is SEO?" you might ask. Simply put, Search Engine Optimization (SEO), is a complex, constantly changing process, built to get your web pages to land Top 10 in Google (the first page) whenever someone uses Google to look for what you do. And do not forget that's 90+% of Australian online searches.

The only consistent thing about the way search sites choose whether your web pages land on their first page is that what works really well today possibly won't work so well tomorrow.

That's the reason why you want experienced search promoting professionals who keep their fingers on the heartbeat of the leading search engines. If Google hiccups, we know about it. If Yahoo! Gets dour, we'll coax those rankings back to the 1st page.

Working with search websites is a long-term, high upkeep relationship and we're devoted to managing that relationship so you don't have to, and at an investment you can feel OK about.

A more efficient kind of marketing

In responding to the question,"What is Search Engine Optimisation?" we answer S.E.O is only the latest method of marketing. The difference is that S.E.O is much cheaper, cheaper and masses more efficient.

Why? Because in advertising, whether it's papers, Television, radio or phonebooks "you are paying to have your message sent to thousands, or maybe many thousands, of shoppers.

The truth of the matter is you just need to get to the people who need your services now. Today. As an example, in my area, there are around 160 people who want carpet laying everyday. But if you advertise in the paper you will be paying them to take your message to over 500,000 folks. It's a really wasteful way to publicize.

Even a decent 10 cm x 3 column is going to cost you $800-$1200 each Saturday. That's anywhere between $3000 and $4800 every month of your life. But you can optimise your internet site for a bit less than $500 per month.

Here's why SEO is the best method of promotion

- Because 90+% of Australians use Google when they look for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to target your marketing only at the folks that need your services.

It makes much more sense to spend $400 and reach more folk than if you spend $2500.




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