How difficult can article marketing be, right? All you have to do is write some articles and publish them to reap the SEO benefits. Of course, there is more to the effective use of articles to build your business and bring loyal readers to your website or blog. What is the best way to do article marketing and what other benefits can be gained from writing articles about your business?
While many people think that article marketing is as simple as just writing an article and somehow getting it published, when was the last time you wrote a report in excess of 500 words? How long would it take you to write an article that captivates readers and makes them want to read more? Most of us haven't written anything in excess of 500 words or more since our college days, but this is just one aspect of article marketing that causes many business owners to stumble when they first get all excited about promoting their business through article marketing.
Article marketing is often the base of many successful SEO campaigns. Writing high quality articles that inform and entertain your potential customers while providing valuable links back to your website helps the overall SEO for your site. You will be boosting your popularity with search engines while helping people at the same time.
While article marketing can help your SEO, it can also hurt your business and your website if you're not careful. Some internet marketers and SEO companies use poorly written articles published to questionable websites. The thought behind this is that more is better. The more articles that you have out there with more links back to your website, the more it will help your website's SEO. Ironically, fewer high quality articles published on sites that hold some authority in your niche are actually the way to go, as well as being a solid long term strategy. Poor articles on junk websites can drag your own reputation in the eyes of search engines down.
A really powerful marketing campaign using articles needs to include many different factors. Articles that are crafted with a good title that leads to interesting and informative content that captivates your reader with a closing that makes your reader want to visit your website is the way to go. Technical elements like latent keywords, keyword density and other forms of optimization come into play when you are writing an article for a marketing campaign for your business. Overall readability is crucial though and actually is more helpful in the long run for both search engine optimization and when it comes to marketing your business online.
Ways of actually getting yourself and your business in front of your customers by having your articles published by those that own websites where your customers frequent is crucial to your success. Building a relationship with those website owners or becoming known by the webmasters of those websites can reap more benefits than having your articles sitting on hundreds of websites with little or no visitors.
If you're thinking of doing article marketing on your own I do encourage you to give it a try. You know your business and your niche better than any professional writer and although it might be difficult to back into the swing of writing reports or articles again, the overall method hasn't changed much since high school. Basically, if you were able to pass a high school level creative writing course then you can do article marketing somewhat successfully and promote your own business.
While many people think that article marketing is as simple as just writing an article and somehow getting it published, when was the last time you wrote a report in excess of 500 words? How long would it take you to write an article that captivates readers and makes them want to read more? Most of us haven't written anything in excess of 500 words or more since our college days, but this is just one aspect of article marketing that causes many business owners to stumble when they first get all excited about promoting their business through article marketing.
Article marketing is often the base of many successful SEO campaigns. Writing high quality articles that inform and entertain your potential customers while providing valuable links back to your website helps the overall SEO for your site. You will be boosting your popularity with search engines while helping people at the same time.
While article marketing can help your SEO, it can also hurt your business and your website if you're not careful. Some internet marketers and SEO companies use poorly written articles published to questionable websites. The thought behind this is that more is better. The more articles that you have out there with more links back to your website, the more it will help your website's SEO. Ironically, fewer high quality articles published on sites that hold some authority in your niche are actually the way to go, as well as being a solid long term strategy. Poor articles on junk websites can drag your own reputation in the eyes of search engines down.
A really powerful marketing campaign using articles needs to include many different factors. Articles that are crafted with a good title that leads to interesting and informative content that captivates your reader with a closing that makes your reader want to visit your website is the way to go. Technical elements like latent keywords, keyword density and other forms of optimization come into play when you are writing an article for a marketing campaign for your business. Overall readability is crucial though and actually is more helpful in the long run for both search engine optimization and when it comes to marketing your business online.
Ways of actually getting yourself and your business in front of your customers by having your articles published by those that own websites where your customers frequent is crucial to your success. Building a relationship with those website owners or becoming known by the webmasters of those websites can reap more benefits than having your articles sitting on hundreds of websites with little or no visitors.
If you're thinking of doing article marketing on your own I do encourage you to give it a try. You know your business and your niche better than any professional writer and although it might be difficult to back into the swing of writing reports or articles again, the overall method hasn't changed much since high school. Basically, if you were able to pass a high school level creative writing course then you can do article marketing somewhat successfully and promote your own business.
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