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Innovative Techniques to Increase Your Site Stickiness Aspect

By Andrew Parker


The individual internet marketer and small business appreciates all too well how hard it can be to keep visitors engaged and coming back for more. There is a equivalent concern here, though, and that is convincing site visitors to keep browsing for longer periods. As we all know, there are quite a few site elements that will effect those two outcomes. So how well you understand and know what to do will certainly determine your success in those areas. There are perhaps close to ten and up site features that will each play a role to visitor behavior. If you are truly serious about your business, then you simply must start doing split testing on your site. Optimizing your website for the stickiness aspect is one thing we feel most small businesses fail to do, successfully.



Remember that any new guest who lands on your site will likely make a brutal decision in mere seconds. So, whether or not someone departs that fast is just a truth of online business life. The spot on your site that is above the fold on your home page is of unique importance. That part of your site is of crucial importance due to the fact that is what folks will base their choice on, more or less. Make very sure the goal of your site, or what you do or provide is clearly visible above the fold. You may put your unique selling proposition, USP, above the fold and you need to. The worst type of thing you can do is make people to seek out or speculate what your site is exactly about.

You really should choose your site design features, including colorings used, based on your market and target audience. Each niche market will not be the same as far as what works best with them. You should end up with a small group of color choices, and then only employ other colors that will fit nicely with the primary group. If you are doubtful, then generate the new site and split test it with your older site. Ask yourself common sense questions including what do the people in your market care about as it concerns your business. If your market is rich in crazy energy then your colorings can strengthen that aspect. If you guess at this, then it is very easy to reinforce or suggest the opposite feeling which is not a wise decision. There's an entire body of knowledge devoted to colors and moods, and it really is a good idea to get acquainted with it.

You know there are only seconds before a visitor remains or has had enough. One approach is to have something really attention grabbing, but appropriate, that people will notice right away. The objective here is to cause them to look at it and ideally gather some interest energy. What you may also do is declare something in the graphic, or near it, so that will even further help to build interest. If you use a graphic, or photo, then be sure it is of very good quality and has something unique about it. The copy that is included in that graphic image ought to make people very curious to know more. Ideally you will discover that each minute longer they stay, the better opportunity your site has to make a better impression. When you can actually do that, after that your chances instantly improve.

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