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Offline Viral Video Marketing - Way Beyond Online Marketing

By Raja Glaude


Viral video marketing your website doesn't essentially must rely exclusively on online gimmicks. There are actually a few very effective offline marketing strategies that will invite more visitors to your website than all your banner ads combined. Here are some of them:

Local Business Magazines - Many neighborhoods and states have locally published magazines that deal with businesses and relevant interests. And every publication deals with almost every market sector and niche. What better way to ask more traffic to your web page than to advertise your internet company to a local audience? This technique is most effective if you're an internet business operator that serves a local customers. You don't need to spend cash on placing ads, though. You may contact your local business magazine and offer to write a monthly, or even weekly, guest column for them. This is a win-win situation simply because they get to publish articles without costing them a cent and you get to advertise yourself with minimal effort on your part.

Local Newspaper - This covers virtually the same idea as with placing ads on local company magazines, although this time the medium is local newspaper. The only main difference is that you have a broader audience that may be converted into regular visitors to your site. You need not contribute articles or insights to your local newspaper - although that doesn't seem like an extremely bad idea, not at all - you only need to have your web business marketed on its pages. You might want to take the on ad placing, which may pay for itself in time. Again, this technique works more effectively for online businesses that rely on local clientele. If you're looking to tap into the mass market, you can consider posting promotions for national newspapers.

Local TV or radio advertisements - If your online business has a service or product from which local listeners and viewers will benefit, create a Tv or radio advertising campaign. TV and radio ads may no longer be the medium of default, but these still come out some serious competitive benefit online. This is local exposure at its finest. Many Tv and radio shows have very specific targeted audience. If you're product or service fit with a particular show's regular audience, there's no reason not to indulge yourself in a bit of marketing. Radio shows, in particular, have been shown to have multiplier effects. You may as well try to take advantage of that.

And lastly, the greatest income generator of viral video marketing, the Word of Mouth. The good old word of mouth advertising is yet to see the end of its days. For now, this offline marketing technique is still one which web marketers should exercise and integrate with their marketing and advertising efforts. Try doing things like Info Product Creation. You may have switched to a non brick-and-mortar business, but that doesn't suggest that you have to do without traditional marketing strategies. Integrate offline marketing tactics with online marketing strategies and you have the formula for maximized exposure.




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