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Building Reciprocal Links For Your Website

By Dana Cain


Although it's very old, one website marketing strategy is building reciprocal links for your site. What if you have managed to build a site that has great content or great tools, or even both? People finding out about it is all you need to know now.

Increasing your link popularity with reciprocal links will help you will receive direct traffic from the site you are linked with. And additional links won't hurt your search engine rankings either!

The link exchange process has its secrets and tricks but it's not really a hard process. You need to avoid a lot of factors and take them into consideration as well. You have to know how to convince a webmaster to trade links with you, what sites to avoid and what sites to link with.

When we say reciprocal link, this refers to some kind of agreement between two webmasters. A link on their that will point to the other's website is what they will both have. From this linking, both websites will benefit, receiving direct traffic and increased link popularity which is why this is a win-win situation.

A little trust is also involved in this website marketing strategy. You can make links exchange with many sites but you don't have the time to frequently monitor them. What you can do instead is trust that the other webmaster will keep your link on his site. This situation could become really frustrating when you see that you still keep a link for a website but you're not receiving one back.

You should not think about this website marketing strategy as just a quick scheme to get a lot of traffic. That is not the case actually. It's a fact that only half of the many sites that have thousands of banners on them really work. Try to link your site with related and popular websites in your industry. By doing this, you will avoid linking to any bad neighborhoods.

Bottom line is, compared to the new and powerful one way links, reciprocal links are an old website marketing strategy but even so, they can still bring you some results. Just try to make your links exchanges as safe as possible.




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