Are you tempted to use shortcuts when it comes to SEO? Are all of the new methods that promise quick and easy search engine rankings making you think that all the hard work formerly associated with getting good rankings have gone out the window and are now obsolete? Is there really any bad SEO methods and what's the difference anyhow? What matters is getting those high rankings and making the money that can be had by getting good rankings for profitable keywords.
While it might be tempting at times to use bad SEO methods or to try to push the envelope when testing and discovering what works when it comes to different methods of search engine optimization, these methods can sometimes have unpredictable results. What is considered good can often fall out of favor and cost you dearly in the long run. While SEO is changing and evolving all the time, the old tried and true methods of search engine optimization or search engine marketing still work but that's the problem. These methods do require some work.
There really is no reward in any aspect of life without hard work. This can also be said about search engine optimization. Getting quality backlinks from websites that hold authority in your niche while providing quality content for readers isn't easy. Hour upon hour of thinking, learning and writing articles that are then submitted to other websites in the hope of gaining a few high PR backlinks can get tiresome and frustrating. In the end though, all that hard work will pay off and you will be able to reap the fruits of your labor. In time, all of that hard work will result in high search engine rankings thanks to the quality backlinks. These backlins are worth hundreds if not thousands of times more than low PR backlinks that anyone can get that might actually be gone tomorrow after a big change in the rules from search engines like we have seen in recent times. Ask me how I know!
These days, a website can be on the top today and gone to the pit of hell in the SERPs tomorrow after a change or a manual website review. If anything seems even the slightest bit sketchy, your site can be penalized or even deindexed in a moment. Now imagine that happening to a client's website. Imagine someone paying you to get their website ranked and all you have done is damage their reputation and lost them income thanks to a few shortcuts that you thought wouldn't harm their site because everyone is doing it. Say goodbye to your own SEO business!
Just like anything in life, there is no shortcut to success when it comes to search engine optimization. It can be thankless and very difficult work at times and you may think that you're getting nowhere fast but hard work does pay off. Providing good content that helps people in your chosen niche and offering that content to authority websites and blogs can help you when there is a change in the rules. I have seen such changes happen and my websites drop from the rankings yet traffic didn't skip a beat. Visitors still found my websites because of the high quality content that was everywhere on the internet to be found by people looking for helpful information. Once the shuffling of websites settles down I have even found that my websites were stronger than ever and ranking even more solidly.
Giving your readers good quality content that they can use will always pay off. It doesn't matter if it's just for the search engine optimization benefits or the good will that you want to give to your clients. Hard work will always pay off. Stick to solid SEO practices and work hard and you will achieve high search engine rankings. Stay away from methods that appear too good to be true and you will win out in the end.
While it might be tempting at times to use bad SEO methods or to try to push the envelope when testing and discovering what works when it comes to different methods of search engine optimization, these methods can sometimes have unpredictable results. What is considered good can often fall out of favor and cost you dearly in the long run. While SEO is changing and evolving all the time, the old tried and true methods of search engine optimization or search engine marketing still work but that's the problem. These methods do require some work.
There really is no reward in any aspect of life without hard work. This can also be said about search engine optimization. Getting quality backlinks from websites that hold authority in your niche while providing quality content for readers isn't easy. Hour upon hour of thinking, learning and writing articles that are then submitted to other websites in the hope of gaining a few high PR backlinks can get tiresome and frustrating. In the end though, all that hard work will pay off and you will be able to reap the fruits of your labor. In time, all of that hard work will result in high search engine rankings thanks to the quality backlinks. These backlins are worth hundreds if not thousands of times more than low PR backlinks that anyone can get that might actually be gone tomorrow after a big change in the rules from search engines like we have seen in recent times. Ask me how I know!
These days, a website can be on the top today and gone to the pit of hell in the SERPs tomorrow after a change or a manual website review. If anything seems even the slightest bit sketchy, your site can be penalized or even deindexed in a moment. Now imagine that happening to a client's website. Imagine someone paying you to get their website ranked and all you have done is damage their reputation and lost them income thanks to a few shortcuts that you thought wouldn't harm their site because everyone is doing it. Say goodbye to your own SEO business!
Just like anything in life, there is no shortcut to success when it comes to search engine optimization. It can be thankless and very difficult work at times and you may think that you're getting nowhere fast but hard work does pay off. Providing good content that helps people in your chosen niche and offering that content to authority websites and blogs can help you when there is a change in the rules. I have seen such changes happen and my websites drop from the rankings yet traffic didn't skip a beat. Visitors still found my websites because of the high quality content that was everywhere on the internet to be found by people looking for helpful information. Once the shuffling of websites settles down I have even found that my websites were stronger than ever and ranking even more solidly.
Giving your readers good quality content that they can use will always pay off. It doesn't matter if it's just for the search engine optimization benefits or the good will that you want to give to your clients. Hard work will always pay off. Stick to solid SEO practices and work hard and you will achieve high search engine rankings. Stay away from methods that appear too good to be true and you will win out in the end.
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