For most individuals, shortcuts are convenient. While driving, people take the shortcuts to lessen fuel costs and travel time. For Google, however, shortcuts are dangerous. These shortcuts, if used excessively and consistently, can be detrimental to a website's ranking. These shortcuts are collectively known as black hat SEO.
So what makes Google hate black hat SEO that much? It's because these very SEO tactics insult what the Silicon Valley Monolith has tried to advocate for years now: a virtual market space that is free of unethical tactics.
Black hat SEO refers to the list of unethical SEO strategies utilised by unscrupulous entities to deceive search engines and acquire high rankings in Google. Commonly known as SEO short cuts, these violative techniques can actualise results in just a short span of time. It is this idea of ranking high right away that encourages impatient online marketers to opt for black hat SEO methods. What they don't know however is that black hat SEO brings about only temporary results. A website guilty of black hat SEO may even fall off the rankings without any warning.
On a more serious note, a website that is known to engage in black hat SEO is slapped by Google with a huge penalty. Such online identity, if found guilty, may be excluded from Google's list of indexed websites. This downhill slide begins from there. When a web site is out of Google's radar for a while, its earnings may also suffer.
It is therefore imperative for entrepreneurs and marketers today to pay attention to Google's campaign against black hat SEO. Implementing a search engine marketing plan that is anchored on black hat techniques is not only dangerous, it is also not effective. Google only loves white hat SEO and will never support the employment of black hat SEO. To own a high ranking website that interacts with search engine crawlers and users, employ an SEO and web design Singapore firm. The best SEO company in Singapore can help you climb atop Google SERPS with certainty.
So what makes Google hate black hat SEO that much? It's because these very SEO tactics insult what the Silicon Valley Monolith has tried to advocate for years now: a virtual market space that is free of unethical tactics.
Black hat SEO refers to the list of unethical SEO strategies utilised by unscrupulous entities to deceive search engines and acquire high rankings in Google. Commonly known as SEO short cuts, these violative techniques can actualise results in just a short span of time. It is this idea of ranking high right away that encourages impatient online marketers to opt for black hat SEO methods. What they don't know however is that black hat SEO brings about only temporary results. A website guilty of black hat SEO may even fall off the rankings without any warning.
On a more serious note, a website that is known to engage in black hat SEO is slapped by Google with a huge penalty. Such online identity, if found guilty, may be excluded from Google's list of indexed websites. This downhill slide begins from there. When a web site is out of Google's radar for a while, its earnings may also suffer.
It is therefore imperative for entrepreneurs and marketers today to pay attention to Google's campaign against black hat SEO. Implementing a search engine marketing plan that is anchored on black hat techniques is not only dangerous, it is also not effective. Google only loves white hat SEO and will never support the employment of black hat SEO. To own a high ranking website that interacts with search engine crawlers and users, employ an SEO and web design Singapore firm. The best SEO company in Singapore can help you climb atop Google SERPS with certainty.
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