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Effective Internet Marketing Strategies

By John Michaels


Before the birth of the internet, entrepreneurs resort to strategies that require most of their time and effort just to achieve their desired results. Oftentimes, these strategies would call for a budget beyond what they allocate for. These instances often happen especially if entrepreneurs are aiming for global presence.

Collectively called as internet marketing, more entrepreneurs are getting into these internet marketing strategies because aside from being equally effective, these techniques will also help them achieve desired results at a fraction of what they usually spend offline for marketing. The following are some of the most effective internet marketing strategies:

1. Search Engine Marketing

Search Engine Optimization (SEO) is part of Search Engine Marketing (SEM). SEM is one of the most popular internet marketing strategies used by many entrepreneurs. It drives traffic to one's site through the different techniques used to promote the website's visibility in the search engine. This often calls for a combination of different strategies including article writing, backlinking, and many more.

2. PPC

PPC or pay per click advertising is a practice on which a marketer purchases advertising slots in a website or third party website to obtain immediate traffic. This strategy can either be done for short or longer period, depending on the marketer himself.

3. Email Marketing

The popularity of email paved way for this internet marketing strategy. More people are getting into this technique because aside from being cost-efficient, email marketing, when done correctly, can yield great results for the company. In fact, it is one of those strategies that you can use to tap wider audience without necessarily having to spend more time, money, and effort. You just have to invest on the right software, set it up, and leave it do its job.

4. Social Media Marketing

The presence and popularity of social media sites like Facebook and Twitter had made it easier and more fun for web users to share stories. This what makes social media marketing appealing among entrepreneurs. By coming up with a company's account on these popular social media sites and having effective social media marketing strategies, entrepreneurs can already reach thousands of people all over the globe in just a few clicks.

5. Article Marketing

Content is the king, at least with internet marketing. By coming up with relevant yet compelling articles and having them submitted on popular sites, a business owner could generate traffic easier with this technique. Links can be embedded in one's article so readers can check out the site for more info.




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