At the zoo, animals run free and happy. These animals wander around the familiar space of their cages, waiting for enthusiasts to glance upon them with joy and amazement.
In the SEO industry, the concept of a zoo is associated with the most influential brand in the search engine market, Google. The truth is, many SEO minds are joking about the Internet giant's impending transformation into a zoo, mainly because it has a passion for black and white creatures such as Panda and Penguin.
Interestingly though, Google's Penguin and Panda are not typical creatures. These improvements from Google aren't created to please SEO fanatics and Internet marketers. These algorithmic improvements are specifically designed to end the reign of black hat SEO. The Penguin and Panda updates are perceived to punish spammy web sites and unscrupulous web entities guilty of engaging in bad SEO tactics.
The Panda update in 2011 hunted down web sites that didn't pay attention to Google's demand for high quality content. This means that sites with crappy, purposely plagiarised content copied from other high ranking websites were all happily flushed down the drain by Googlebots. Targetting 12 percent of listings, Google Panda focused on websites robbed of valuable content, those web entities that didn't present Google users with well-written, highly relevant reading material.
The Penguin update released just this year affected 3 percent of listings. Upon releasing Penguin, Google stated that the algorithm update was keen on rewarding only high quality sites. This meant the merciless removal of websites that engaged in black hat SEO or gray hat SEO and advocated tactics such as link buying, link scheming, keyword dilution and cloaking.
Despite the feeling of upset of many telemarketers aimed at Google, the Internet giant currently prides itself in intensifying and diversifying its algorithm shifts to present a more responsible, valuable virtual marketplace for every Internet user.
In the SEO industry, the concept of a zoo is associated with the most influential brand in the search engine market, Google. The truth is, many SEO minds are joking about the Internet giant's impending transformation into a zoo, mainly because it has a passion for black and white creatures such as Panda and Penguin.
Interestingly though, Google's Penguin and Panda are not typical creatures. These improvements from Google aren't created to please SEO fanatics and Internet marketers. These algorithmic improvements are specifically designed to end the reign of black hat SEO. The Penguin and Panda updates are perceived to punish spammy web sites and unscrupulous web entities guilty of engaging in bad SEO tactics.
The Panda update in 2011 hunted down web sites that didn't pay attention to Google's demand for high quality content. This means that sites with crappy, purposely plagiarised content copied from other high ranking websites were all happily flushed down the drain by Googlebots. Targetting 12 percent of listings, Google Panda focused on websites robbed of valuable content, those web entities that didn't present Google users with well-written, highly relevant reading material.
The Penguin update released just this year affected 3 percent of listings. Upon releasing Penguin, Google stated that the algorithm update was keen on rewarding only high quality sites. This meant the merciless removal of websites that engaged in black hat SEO or gray hat SEO and advocated tactics such as link buying, link scheming, keyword dilution and cloaking.
Despite the feeling of upset of many telemarketers aimed at Google, the Internet giant currently prides itself in intensifying and diversifying its algorithm shifts to present a more responsible, valuable virtual marketplace for every Internet user.
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