1) Like a house that needs renovating to give it a better appearance and functionality, so does a business web site. If the look of the business web site looks plain and ugly, it's time for an overhaul. A client of mine had a web site designed by a well-known company that offers free business cards. The design had no appeal and the client wasn't getting any inquiries from this particular site. Just like a brick and mortar shop. A buyer will be consumed by a professional web designs that is appealing and presentable. Same business rules apply to the internet. A site that is designed with appeal and has excellent presentation will attract customers. In nature flowers and bees are consumed by the brightest flower, same with your site design.
Tip 1 = have a very well-designed, attractive and easy navigable site, this will attract customers!
2) Your online business web site sells products, as the small business owner your site doesn't always have e-commerce capabilities i.e. the business web site doesn't allow customers to purchase goods online. Without e-commerce the consumer needs to call the business or fax their order through. This procedure is very antiquated. For a business to thrive and compete with similar businesses in their industry they must offer the capabilities of offering the convenience of a person to order online. A smart business will try and automate as many systems as you can into their business. When a professional web designs business owner automates systems it places him/her at a unique position. When the business owner wants to take a holiday, their automated online ordering system will place the customer order, as the business owner is relaxing and going for a well-deserved holiday. Every business owner must have a business web design integrating an e-commerce shopping functions and system automation. E-commerce shopping carts boosts revenue and maintain a healthy gross margin for the business owner. Companies giving something away for free helps by building a customer list/database e.g. I am fascinated by golf, I go to a golfing website and I discover I can download a tip sheet for enhancing my golf swing. I am thinking about this free tip sheet. So I enter my needs in the "opt-in" box and instantaneously I receive the tip sheet. I am happy since I have the tip sheet to further improve my swing & the business owner is happy because they have my name and e-mail address. Now the business owner can market other golfing stock that may entice me.
Tip 2 = possess a business web site with e-commerce & opt-in box capabilities.
3) The appearance of the business web site lacks Web 2.0 technology. Every site today ought to have social websites capabilities i.e. Facebook, Twitter and You Tube. I won't go into depth regarding Social Media Advertising. I will write another article on this subject later on. Today's business people need to be incorporating the Social Media Marketing approaches into their marketing campaigns. If company "X" has 10,000 Facebook followers on their Facebook page and decide to run a 25% discount off their services or products. Company "X" at the touch of a "Facebook Status Update" can send this message to 10,000 followers. That's the best/cheapest marketing effort I know of and the conversion of sales can be tracked by using analytical software, therefore allowing it to be easy for the business owner to estimate their return-on-investment (ROI).
Tip 3 = engage in web 2.0 technologies especially social websites.
Shane Glass (Managing Director) job has spanned Corporate Banking, Business Broking and I.T. My company "Web Business 2 Go" provides the market a professional and very affordable professional web designs, SEO, Web Strategy, Web Analystics, Business Internet Marketing and Digital Product Creation company.
Tip 1 = have a very well-designed, attractive and easy navigable site, this will attract customers!
2) Your online business web site sells products, as the small business owner your site doesn't always have e-commerce capabilities i.e. the business web site doesn't allow customers to purchase goods online. Without e-commerce the consumer needs to call the business or fax their order through. This procedure is very antiquated. For a business to thrive and compete with similar businesses in their industry they must offer the capabilities of offering the convenience of a person to order online. A smart business will try and automate as many systems as you can into their business. When a professional web designs business owner automates systems it places him/her at a unique position. When the business owner wants to take a holiday, their automated online ordering system will place the customer order, as the business owner is relaxing and going for a well-deserved holiday. Every business owner must have a business web design integrating an e-commerce shopping functions and system automation. E-commerce shopping carts boosts revenue and maintain a healthy gross margin for the business owner. Companies giving something away for free helps by building a customer list/database e.g. I am fascinated by golf, I go to a golfing website and I discover I can download a tip sheet for enhancing my golf swing. I am thinking about this free tip sheet. So I enter my needs in the "opt-in" box and instantaneously I receive the tip sheet. I am happy since I have the tip sheet to further improve my swing & the business owner is happy because they have my name and e-mail address. Now the business owner can market other golfing stock that may entice me.
Tip 2 = possess a business web site with e-commerce & opt-in box capabilities.
3) The appearance of the business web site lacks Web 2.0 technology. Every site today ought to have social websites capabilities i.e. Facebook, Twitter and You Tube. I won't go into depth regarding Social Media Advertising. I will write another article on this subject later on. Today's business people need to be incorporating the Social Media Marketing approaches into their marketing campaigns. If company "X" has 10,000 Facebook followers on their Facebook page and decide to run a 25% discount off their services or products. Company "X" at the touch of a "Facebook Status Update" can send this message to 10,000 followers. That's the best/cheapest marketing effort I know of and the conversion of sales can be tracked by using analytical software, therefore allowing it to be easy for the business owner to estimate their return-on-investment (ROI).
Tip 3 = engage in web 2.0 technologies especially social websites.
Shane Glass (Managing Director) job has spanned Corporate Banking, Business Broking and I.T. My company "Web Business 2 Go" provides the market a professional and very affordable professional web designs, SEO, Web Strategy, Web Analystics, Business Internet Marketing and Digital Product Creation company.
About the Author:
Professional Web Designsprofessionally look elegant website and applying w3c standards that is how a website should be. Professional Web Designs by this, Google search engine will love your website, and it sure Google will hype up your website in no time.
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