It's predicted that by 2022 m-commerce will be worth an astonishing 19 billion every year. That might sound a far way off, but it's only a decade away. Considering mobile browsing didn't really took off until relatively recently that's quite a staggering prediction. But m-commerce isn't something that just popped up last week - it's been around for years.
Finland, home of the mobile giant Nokia, was the first country to truly embrace M-commerce, and first used it as far back as 1997. In Helsinki, an SMS text message could be used to pay for a can of coke from a specially modified vending machine. In the same year the Merita Bank of Finland launched a mobile banking service. By 1998 digital content, such as downloadable ringtones, was also available to purchase through your mobile phone. It was incredibly easy to download to your mobile device, hence it was extremely popular
More things became available to buy via m-commerce although it was either in the form of phone content such as games and ringtones or if a business made a bespoke m-commerce solution. With the introduction of mobile browsers such as Safari on Apple's iPhone almost anything available to buy online became available to buy on mobile.
With the launch of app stores across all the different smartphones in 2008, m-commerce continued to boom. Certain apps also allowed purchases to be made directly, such as the Tesco Groceries app. Meanwhile more people continued to make purchases through their mobile browser. Sites became mobile compatible, meaning that it was even easier for people to make a purchase through their mobile phones.
If other companies fail to realise the potential that m-commerce offers they could find themselves missing out on a tremendous amount of revenue. Before long mobile browsing will surpass desktop browsing, suggesting web design for mobile devices will become a priority, rather than an afterthought.
Finland, home of the mobile giant Nokia, was the first country to truly embrace M-commerce, and first used it as far back as 1997. In Helsinki, an SMS text message could be used to pay for a can of coke from a specially modified vending machine. In the same year the Merita Bank of Finland launched a mobile banking service. By 1998 digital content, such as downloadable ringtones, was also available to purchase through your mobile phone. It was incredibly easy to download to your mobile device, hence it was extremely popular
More things became available to buy via m-commerce although it was either in the form of phone content such as games and ringtones or if a business made a bespoke m-commerce solution. With the introduction of mobile browsers such as Safari on Apple's iPhone almost anything available to buy online became available to buy on mobile.
With the launch of app stores across all the different smartphones in 2008, m-commerce continued to boom. Certain apps also allowed purchases to be made directly, such as the Tesco Groceries app. Meanwhile more people continued to make purchases through their mobile browser. Sites became mobile compatible, meaning that it was even easier for people to make a purchase through their mobile phones.
If other companies fail to realise the potential that m-commerce offers they could find themselves missing out on a tremendous amount of revenue. Before long mobile browsing will surpass desktop browsing, suggesting web design for mobile devices will become a priority, rather than an afterthought.
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