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Proven Strategies For Having Success With Press Releases

By Deloras Islas


Are press releases still useful? The is the subject of an ongoing debate throughout the Internet universe. The truth is this: they are quite useful indeed. The reason that so many Internet Marketers are convinced that they do not actually help build businesses is because they aren't using them properly. Believe it or not, there is much more to writing a press release than simply crafting a couple hundred word article, putting a link to your money site and then sending the release using free services online. If you want to create press releases that can make you more successful, continue reading. We have provided tactics and strategies to help you use press releases the right way.

Do not ever send your press release as an email attachment. Think about how many attachments that you open from unsolicited unknown e-mails.

Never, right? Obviously, you would not be the exception - right? If you really want to have success with targeting people in this manner, the press release has to be in the body of the e-mail only. To make sure that people read it, add a personalized message at the top. You can tell them why you are sending them the e-mail and then they will probably look at your material. Getting them to be curious is the key to your success. Once their curiosity is piqued, they will read what you have written. Typically, people will delete these kinds of messages. Doing this, they won't. Just spending a minute or two doing this could make you lots of money. So you understand this concept? Hopefully you do! Writing successful press releases is super easy, but you must not deviate from the industry guidelines. The rule of thumb is for them to be a single page, and that is really more than enough for a PR. You have plenty to work with in that space and it is really fairly short. The reason for the format is because that is what news editors want to have. Above all, make your PR's professional in every way and avoid being spammy, etc.

The best times to submit your press releases are in the middle of the week as you can imagine. You know exactly what Mondays are like, and that is a bad day for most anything. Maybe your release will be read on Monday, but that is a risk you should not take. On Fridays people are itching to quit their work week and will most likely shuffle your release into a pile to be dealt with next week. There is nothing complicated about this, and that is why it is easy and a task for almost any IM marketer.

As you can see, one of the best things that you can use to increase your business productivity and traffic, not to mention sales, is to use press releases. A few of these ideas have been presented in this article today. You will slowly learn many reasons to keep working with them. It all comes down to how much work you are willing to put into your business using press releases, and how well you have written them so that they are well-received by the public.




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