If you own or manage a business that is getting good traffic to your company website, then you also know the frustration of seeing these visitors depart without buying your products or services. List marketing is the needed "next step" that will help you cultivate visitors into customers.
The best company websites are those that employ a vast content marketing plan, designed to provide brilliant information on the industry, products, services and interests that potential customers are seeking when they begin the process of buying (what you sell).
If you understand the three stages that internet buyers go through when they decide to purchase, then you know that your content marketing plan will deliver mostly information seekers (1st stagers) on their first visit to your company website. So what is your plan for converting these information seekers into long-term customers?
List marketing is the answer to your problems. Your company website must provide a process to allow these visitors to subscribe (give you their email address) so that you can continue to market to them beyond their first visit to your website. In fact, you should employ many list marketing tools and lists to acquire as many potential customers as you can from the visitor flow into your site.
With list marketing, you are able to grow the relationship beyond a mere visit to your company website. You can reach out to these potential customers with additional information that will help them in during the process of buying, and you can also use smart follow-up strategies to bring them back to your company site. Ultimately, a list marketing plan is the natural extension of a content marketing plan, and you can maximize your internet marketing results with a great list marketing plan.
The best company websites are those that employ a vast content marketing plan, designed to provide brilliant information on the industry, products, services and interests that potential customers are seeking when they begin the process of buying (what you sell).
If you understand the three stages that internet buyers go through when they decide to purchase, then you know that your content marketing plan will deliver mostly information seekers (1st stagers) on their first visit to your company website. So what is your plan for converting these information seekers into long-term customers?
List marketing is the answer to your problems. Your company website must provide a process to allow these visitors to subscribe (give you their email address) so that you can continue to market to them beyond their first visit to your website. In fact, you should employ many list marketing tools and lists to acquire as many potential customers as you can from the visitor flow into your site.
With list marketing, you are able to grow the relationship beyond a mere visit to your company website. You can reach out to these potential customers with additional information that will help them in during the process of buying, and you can also use smart follow-up strategies to bring them back to your company site. Ultimately, a list marketing plan is the natural extension of a content marketing plan, and you can maximize your internet marketing results with a great list marketing plan.
About the Author:
Joe Manausa, MBA writes a consultative blog about list marketing techniques and how traditional businesses can better faciliate the 3 stages of buying on the internet.
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