Internet marketing is a huge promotional strategy that follows its own set of procedures and practices. One significant procedure is SEO or search engine optimisation, which aims to improve the visibility of the business by driving traffic to websites. Internet users primarily depend on these engines when they look for information or buy products and services. Popular search engines like Google and Yahoo rake in hundreds of millions of dollars every year because they function as virtual surf boards of the web. This explains why website owners need to strategize on getting slots in search engines' top result list.
The first thing that an a website owner should take note about search engines is that they view web pages differently as how Internet users see online pages. Search engines can perceive only textual characters, numbers and symbols. Search engines use spiders that crawl from web page to another looking for texts that will give them idea what a particular web page is all about.
Given the fact that search engines primarily rely on textual characters, it is easy to surmise that SEO concerns figuring out how Internet users choose their texts- those keywords and phrases- in performing searches. It also follows that engine crawlers are incapable of recognizing non-textual elements of web pages, a condition that greatly affects how web pages are ranked by search engines.
Spiders are incapable of recognizing images, videos, Java script and password-protected directories. If a web page contains several of these non-textual elements, then it will neither be indexed nor processed. Simply put, pages with such content will not exist as far as search engines are concerned.
Professional web developers are trained on how to structure websites in such a way that the sites receive spiders on certain pages and then reject on others- particularly those loaded with non-visual elements. This method of selective crawling, one of the many approaches in engine optimisation, increases the chance of websites to get high rankings.
Search engine companies continuously enhance their platforms to ensure that they provide the best search results to users. They develop complicated mathematical formula to make the process of indexing, retrieving and calculating relevancy more systematic. The aim of such efforts of course is to direct users to the exact web page they intend to visit.
The first thing that an a website owner should take note about search engines is that they view web pages differently as how Internet users see online pages. Search engines can perceive only textual characters, numbers and symbols. Search engines use spiders that crawl from web page to another looking for texts that will give them idea what a particular web page is all about.
Given the fact that search engines primarily rely on textual characters, it is easy to surmise that SEO concerns figuring out how Internet users choose their texts- those keywords and phrases- in performing searches. It also follows that engine crawlers are incapable of recognizing non-textual elements of web pages, a condition that greatly affects how web pages are ranked by search engines.
Spiders are incapable of recognizing images, videos, Java script and password-protected directories. If a web page contains several of these non-textual elements, then it will neither be indexed nor processed. Simply put, pages with such content will not exist as far as search engines are concerned.
Professional web developers are trained on how to structure websites in such a way that the sites receive spiders on certain pages and then reject on others- particularly those loaded with non-visual elements. This method of selective crawling, one of the many approaches in engine optimisation, increases the chance of websites to get high rankings.
Search engine companies continuously enhance their platforms to ensure that they provide the best search results to users. They develop complicated mathematical formula to make the process of indexing, retrieving and calculating relevancy more systematic. The aim of such efforts of course is to direct users to the exact web page they intend to visit.
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Find more information on SEO or Web Design.. Free reprint available from: SEO As An Important Element Of Internet Marketing.
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