It might be tempting to send emails to just anyone, but it's critical that the people to whom you send email marketing messages are pre-qualified. The fastest way to lose a consumer is by delivering an email message that they did not subscribe to. The article below has some helpful tips to help you grow your list.
Get permission from people on your email list before sending them an email. People don't like spam, and spam is unsolicited email. Sending out unannounced email messages can have a negative impact on your brand. Make your email marketing plan effective by getting permission first.
Your content should speak to the reader, not just jargon to bypass the junk mail box. If your emails are written properly, and don't contain mostly sales information, you will be able to get past the spam filters easily. If you try too hard to avoid certain sales words like "deals" or "free," the mailing will likely irritate the recipient and get nabbed by spam filters anyway.
Use A/B testing to test out different combinations in your subject line. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
If you only send emails that contain useful information, it will demonstrate to your customers that their time is valuable to you. Respect the customers' intelligence by only sending well thought out emails containing pertinent information, not merely sales pitches. Offer your reader information they need, such as answers to questions, or information about upcoming promotions.
For the most effective email marketing campaigns, make sure that your mailing lists are built organically. That is to say that you should not buy just any old email list, since you have no way of knowing if the people on the list are interested in what you have to offer. Instead, build a list from people who truly are interested in what you sell and then work up from there.
By now you should know the importance of making sure that your customers have elected to receive emails from you. Sending unsolicited email will get you blacklisted and ruin your website's reputation. Use this advice to be sure that you are only sending emails to the people who want them.
Get permission from people on your email list before sending them an email. People don't like spam, and spam is unsolicited email. Sending out unannounced email messages can have a negative impact on your brand. Make your email marketing plan effective by getting permission first.
Your content should speak to the reader, not just jargon to bypass the junk mail box. If your emails are written properly, and don't contain mostly sales information, you will be able to get past the spam filters easily. If you try too hard to avoid certain sales words like "deals" or "free," the mailing will likely irritate the recipient and get nabbed by spam filters anyway.
Use A/B testing to test out different combinations in your subject line. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
If you only send emails that contain useful information, it will demonstrate to your customers that their time is valuable to you. Respect the customers' intelligence by only sending well thought out emails containing pertinent information, not merely sales pitches. Offer your reader information they need, such as answers to questions, or information about upcoming promotions.
For the most effective email marketing campaigns, make sure that your mailing lists are built organically. That is to say that you should not buy just any old email list, since you have no way of knowing if the people on the list are interested in what you have to offer. Instead, build a list from people who truly are interested in what you sell and then work up from there.
By now you should know the importance of making sure that your customers have elected to receive emails from you. Sending unsolicited email will get you blacklisted and ruin your website's reputation. Use this advice to be sure that you are only sending emails to the people who want them.
About the Author:
If you're looking for more information about building lists, check out Jill Wilson's site, Email Marketing Programs.
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