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Google Launches Improved Caffeine Algo, To Affect 35% Of Searches

By Anne Torres


After one year of releasing Google Caffeine, Google is now building on the tempo of its freshness algo to now have a wider radar on what's fresh, relevant, as well as timely. According to the Official Google Blog, the freshness factor of the web will effect up to 35 percent of search results.

For those who missed it in the news, Google Caffeine is an algo which Google uses to crawl and index the web for new, fresh, hot-off-the-press article. Caffeine is really a hit that it enables Google to scour the web for this fresh article very fast as well as at an enormous extent, considering the fast-paced information creation as well as propagation in the world in the present day.

How will web users feel the rush of Caffeine? According to the Official Google Blog, if searchers enter Olympics, Google's search results will show 2012 Olympics which is coming up next summer. Google will show this result even if the user did not state the year. Google thinks that searchers for the keyword Olympics most likely want information regarding the 2012 Olympics instead of Olympics in the 1900.

Companies playing the search engine games can employ this technique to their best advantage. To make things easier, Google has a tool called Google Trends that serves as a resource for hot items that are trending. Articles about the company's products and services which are being promoted on Google can then be anchored on these trending topics to be more pertinent and timely, and therefore have a better prospect at ranking high.

As of press time, Justin Bieber's baby, a news or gossip item regarding the pop artist allegedly impregnating a 20-year-old girl, is one of the many trending items. If you are a baby products provider, you may want to ride the trend and attach your SEO article on this topic. If you are a company providing legal services, you might also want to talk regarding paternity suit. Writing anything newsy as well as pertinent will get you a better chance at ranking meaningfully.

Why the Caffeine rush? Google believes that searchers want what is hot and new, not stale information. Although generic search results, like tomato soup recipe, can be enduring, more people are wanting what's up-to-the-minute as much as they love freshly baked cookies. That makes sense.




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