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Facebook Advertising Basics for the Beginner Online Marketer

By Henry Kensworth


Did you know, there have been studies that show the hundreds of billions lost in productivity worldwide due to people being at Facebook rather than doing their jobs? Very many Facebook users can be described in terms of having some kind of infatuation or addiction to the site. Naturally, this is a magnet to small and large businesses with regard to advertising. So we know you would like to get a piece of the action, and maybe you are wondering about how to do that. But there is no need to stress about this, and we will show you a few important things to start your education. Share your thoughts and ideas with your digital advertising company to get your vision across.

One thing that is all important is writing ads that compel users to click on them as that will save you money. Obviously the opposite is true, and so this is a very important consideration. Of course you must always be testing your ads, and that means your copy plus your ad images. There is a lot that goes into this aspect of testing ads, and we do not have space to cover all of them. You need to identify all the different parts of the ad that you can test, and then you need to get busy testing them.

There are so many ways that connecting is powerful at Facebook, and in this case we are talking about our friends. All right, this will be a relatively simple thing you can do that will help your ads. You can get people to like your ads, and that can be a powerful element to your campaigns. The social aspect of Facebook is very huge, and the effect is can have on people may surprise you.

Lastly, see to it that you've gone through the ad guidelines that have been laid out by Facebook - they have been put there for a reason. It is really easy to just know the rules and abide by them, and it really is a non-negotiable item, too. Obviously this is a good thing to do because you could violate them, and Facebook has a reputation for punishing first before getting all the facts. Do not be tempted to cut any corners when it comes to following the rules that are applicable to advertising on their site.

You can actually have an advertising campaign up pretty fast, and that helps to make it newbie friendly. We do not really see any reason at all to wait if you want to at least run some test campaigns. Always keep learning and studying the ads of other people, and you can do that at Facebook or Google.




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