When we review the sites of potential clients, there are 2 mistakes we see over and over. Make sure these 2 problems aren't killing you if ever you are having problems with your site.
a) Traffic
Just because you think something is a good idea doesn't mean the general public agrees. A website solving a problem that is common to some part of the population is also essential. In case people have a problem, then they will be compelled to find an answer to it. If they don't, they are not going to visit your site for anything other than browsing. Browsing doesn't pay the bills!
How about if you do the research on your favorite tool? If you are lacking a significant amount of monthly searches for your topic, then move on to another one. You are in for a difficult time if you think that you can both alert people to a problem and solve it. Your chances of success are pretty small even though it can be done.
2. Database Parameters
Having a database driven site means that you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Those who have a bad habit of putting session ids in the sub-domains are the designers and programmers. Session ids are an indication of dynamic pages, pages that are built on the fly when the domain is triggered.
The problem with dynamic domains concerns search engine robots. What a robot is designed to do is recognize the meta tags and content of a page. The robot will then include the page in the search database. Often refusing to index dynamic pages because the robot cannot predict the content on the page are robots. From the robot's point of view, different things can be shown in the page each time it is accessed. The search engines will end up not being able to list it under any particular keyword with any confidence that the content will be relevant to the search. If you have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN.
The key to setting up a profitable e-commerce site is planning. But first, make sure that you are solving a known problem and set your site up to be friendly to the search engine robots.
a) Traffic
Just because you think something is a good idea doesn't mean the general public agrees. A website solving a problem that is common to some part of the population is also essential. In case people have a problem, then they will be compelled to find an answer to it. If they don't, they are not going to visit your site for anything other than browsing. Browsing doesn't pay the bills!
How about if you do the research on your favorite tool? If you are lacking a significant amount of monthly searches for your topic, then move on to another one. You are in for a difficult time if you think that you can both alert people to a problem and solve it. Your chances of success are pretty small even though it can be done.
2. Database Parameters
Having a database driven site means that you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Those who have a bad habit of putting session ids in the sub-domains are the designers and programmers. Session ids are an indication of dynamic pages, pages that are built on the fly when the domain is triggered.
The problem with dynamic domains concerns search engine robots. What a robot is designed to do is recognize the meta tags and content of a page. The robot will then include the page in the search database. Often refusing to index dynamic pages because the robot cannot predict the content on the page are robots. From the robot's point of view, different things can be shown in the page each time it is accessed. The search engines will end up not being able to list it under any particular keyword with any confidence that the content will be relevant to the search. If you have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN.
The key to setting up a profitable e-commerce site is planning. But first, make sure that you are solving a known problem and set your site up to be friendly to the search engine robots.
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