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Successful Offline And Video Marketing For Self Employed

By Raja Glaude

With most of your waking hours spent online, it is quite likely that you're concentrating the majority of your marketing efforts online, like video marketing, to promote your business as well. It's second nature and not a totally bad habit.

After all that is where the majority of your market is. But, as a freelancer, you should also gain from offline marketing and advertising gimmicks that have, continuously, proven themselves to make income. Here are some of the most effective.

Discuss your freelance business. The word of mouth marketing is yet to see the day when its luster has lost its money-making power. At the moment though, it still ranks high among the most effective advertising tactics there are. Besides this, word of mouth marketing is extremely economical. You just have to create ways to spread the word regarding your freelance business or service quickly and you can already establish a base market and some new customers on the side. There are numerous ways to do this type of offline marketing. The best and the simplest is to discreetly spread the word by speaking to people directly.

Whether you are at a coffee house, in a supermarket, a library or a hardware store, you can casually promote yourself as well as your freelance business. Expect to have no boom outside your local clients though because this kind of advertising seldom go nationwide. Except if you've used strategies which can pass on the word on the national level.

Do some networking with other freelancers. Building your clientele by networking is by far among the easiest to do both offline and online. In the online world, if you know someone who's in the same field as yours, try to connect with him via professional networking websites. That simple. The same principle can be applied in an offline setting. That someone you know may know another somebody who's got plenty of connections in your field. Try to look into events and gatherings that may build your network.

Promote yourself and your products or services in free local newspapers and magazines. It is affordable and also effective. You'll likely have to pay a few to have your advertisement placed on free newspapers as well as magazines, but whatever dollar you dole out will certainly come back tenfold by way of wider networking, new customers, and larger pool of potential customers.

Expand your advertising money to billboards as well as other signs.How often have you looked up a billboard or an advertisement sign and really have been made aware of a brand new company, product or service? If you can manage to post an advertisement through a billboard, you can broaden your market greatly. Offline marketing by means of billboards and signs may bring in new business to your online business. If you've got the cash to devote for this kind of advertising, you may as well use it.

Give out your business cards. No, business cards haven't died yet. In fact, they are much more effective these days than they were a decade ago. Whereas business cards can only contain information regarding your type of business and some contact information, nowadays these can also carry your domain name, social networking addresses, and a few other things that could help with expanding your network to quite a few places.

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