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Is Google Raising The Bar With SEO Using Search Plus Your World And Retargeting?

By Darren Chow

Google's recent algorithm shifts only show what the Silicon Valley monolith is really about. Google is focused on conceiving creations that bring about improvements and meticulous fluctuations to hone the Internet landscapes in good taste. These innovations, albeit released in an abrupt fashion, continue to dominate the Web and influence the burgeoning online industry.

Can Google prove its dominance? Of course it can. And through figures, Google can determine how it has doubled into remarkable Web entity. The announcement of the February 2012 search engine market shares only validates Google's ability to topple other minor search engine competitors. Last February, Google earned a whopping 66.5 percent share of searches, a second all time high monthly market share.

Do these recurring alterations and innovations impact everyone from the online world? Yes, of course But the massive overhaul really impacts the enormous of population of web optimisers and online marketers who struggle to keep up with Google's sudden chain of changes.

After whipping up a major online commotion with the introduction of Google Panda in early 2011, Google yet again introduces a new set of updates and features that strive to enhance current SEO landscapes and of course, raise the bar with search engine optimisation. Because Google does not run out of innovative ideas, the Web optimiser should always be updated with the latest trends. After all, dealing with Google's fluctuating standards only means staying updated with all updates. To formulate an interesting SEO strategy, you should first understand current SEO trends to satisfy basic SEO requirements.

Here are the most critical SEO topics you ought to know before you conquer the scene this 2012.

Retargeting Your Clients This latest ad creation from Google's Display Network certainly breaks the limits of usual online promotion. Rather than buying ads to captivate customers, you are now given the privilege to follow your potential clients and previous customers and have the ability to showcase certain ads to this certain audience, wherever, whenever you wish. The great part is that you've got control over your ads. You select what to show, when to show it and of course, who to show it to.

Social Plus Search Google dares to revamp the SEO scene with its new feature, Search Plus Your World. Although previously accused of spiking up excitement for its own social networking platform Google+, Google proves how it can firmly accentuate the importance of social media by enabling Google Search Plus Your World to craft a fusion between social and search and advocating social media relevance by injecting social signals into public web viewing.

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