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Global Link Building - How To Get International Traffic

By Robert Smith

Worldwide link building differs a good deal from link building in only 1 area. Some of the difficulties include different languages, cultures, and the difference in search engines around the world. It is also important to keep in mind that, while you consider your link building to be global, the market that you're targeting will not see it that way. In their eyes, the links are local. Here are some basic steps to global link building.

First, you really need to have a clear technique for targeting your market. This includes deciding which markets you want to reach and which search website results you need to come up in. Hence as an example, if you have got an Italian-written website and want to target the Italians in Italy in addition to people who talk Italian in Austria, Switzerland, and France, you can decide to sacrifice showing up in the results from the pages located on servers in Italy, and instead to concentrate on showing up in the results of any Italian language pages. In this way, you could focus on promoting thru the language, rather than thru the nations themselves, though this might also not be what gets you the most satisfactory results.

What you would doubtless still want to do is target Italy as your country, because you could have more potential traffic and you may still get visitors from those that talk Italian, and do not live in Italy, but use anyhow to look up information.

You may also wish to take into consideration your website's design and structure. There's some argument about whether local domains or dot coms are better for world web sites, but either one will do well if done correctly. It's also wise to understand your world reputation. If you are not known outside of your current geographical net foothold, then link building will need more effort and time. It your brand is unrecognized elsewhere, start with combining list submissions and online PR before you go on. And, naturally, take a look at the laws in the region that you plan to market in, as they may, and probably will, vary from what you're comfortable with.


As with local marketplaces, you will need to do adequate research. It's important to get a grasp on how competitive the search market is in the area that you are targeting. Do a search of your top keywords within the search engines relative to the precise country, and investigate the web sites that come up in those markets. Check out how many links they have, the standard of the links, and where they come from. There are many tools that can help you research this information, some of the most well liked being those of Yahoo. This analysis will get you as many link prospects as you must start out. And then you can go from there in your worldwide link building.

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