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Using Facebook To Increase Your Online Success

By Andrew Parker


The direction of social networking has reached the vast majority of us over recent years and there is little question that Facebook has emerged as the icon of the industry. One billion people using the website is a realistic prediction considering that there are already more that six million from a company that only started in 2004. The opportunity for any enterprise to have a presence where there is certainly this type of activity is now being used by those that understand the capability this can give them. In this article we will examine the reasons this has now grown to be so important for companies.



Facebook, in the opinion of a large proportion of the public, is where families and friends interact purely for interpersonal reasons. The fact is that when dealing with someone we know, we will often talk about either positive or negative experiences and businesses are now mindful of the importance of this. The sheer period of time that people spend on the network is an crucial element to this and if your promoting message becomes part of the conversation, you have a potentially powerful business application.

Facebook business addresses are now being used on all types of adverts whereas at one time you would simply see the websites shown. This is not to be confused with personal profiles on Facebook as these are online business pages which are being given real importance. The fact that personal users can help market a Facebook business page is where authentic relationship marketing can certainly come into play. Pages for a business present a way for anyone to "like" them and in doing so their circle of friends will see that they have done this. Facebook can therefore take a business right across the world wide web and this is why social sites are looked at as so important.

It is clear to see that a well designed page can offer you lots of possibilities. If a page provides some incentive, this may be in return for giving an email address and liking the webpage. By doing this, the like count for a page is improving as well as the size of an email list. An web business can quickly explode should you get this right.

Facebook advertising and marketing is a further strategy if you want to spend some money and can compliment the traffic gained through Facebook pages. There are numerous people who turned to the Facebook Ad network as a result of the way it could be targeted really specifically and as such could be cost effective in comparison with Google Adwords. The importance of checking out the effectiveness of any type of paid traffic is the very same when using Facebook.

Facebook exhibits no sign of slowing up and if you are truly serious about profiting online, then utilizing its marketing power is something you should benefit from now.

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