Whether you watched the game or not, you are now hearing folks talk about the varied commercials. Listen carefully when they speak. You will notice they say:
I liked the one with the 2 dogs?
Seinfeld was funnier than Ferris Bueller?
Did you see that beer commercial where the guy... ?
Notice 2 things:
They do not remember the brand or company that paid for the ad - that's the advertiser's marketing team's fault
It is not getting them to act on the ad - in part because they saw it in the middle of a game and didn't have a simple way to learn more
Internet advertising lets people click for more information, easily and immediately. That's what we help firms put in place and what we know can be tuned for solid results.
Unless your firm has marketing expenditures the size of town govt. budgets, Super Bowl ads are beyond your reach. That game is the one time viewers truly do watch commercials, as the advertisements are a part of the exaggeration and expectations for the broadcast.
Shows that aren't "live" get TiVo'd - their commercials are skipped by spectators. Live reports and sports advertising segments are the break for spectators to get something from the fridge, make a quick call, for example.
If you're running television advertisements to push your business, reconsider the investment and consider the more affordable, better focused options presented by web marketing.
This does not hinder you from creating promotional videos. They can be educational, entertaining or make a positioning message for your products and services.
You can post them on YouTube or other web services in addition to put them immediately on your Internet site.
You can then use virtually any marketing methodology, including direct mail, to make folks aware the videos are available to view. You will get lasting worth out of those commercials for a small slice of the cost of TV advertising.
I liked the one with the 2 dogs?
Seinfeld was funnier than Ferris Bueller?
Did you see that beer commercial where the guy... ?
Notice 2 things:
They do not remember the brand or company that paid for the ad - that's the advertiser's marketing team's fault
It is not getting them to act on the ad - in part because they saw it in the middle of a game and didn't have a simple way to learn more
Internet advertising lets people click for more information, easily and immediately. That's what we help firms put in place and what we know can be tuned for solid results.
Unless your firm has marketing expenditures the size of town govt. budgets, Super Bowl ads are beyond your reach. That game is the one time viewers truly do watch commercials, as the advertisements are a part of the exaggeration and expectations for the broadcast.
Shows that aren't "live" get TiVo'd - their commercials are skipped by spectators. Live reports and sports advertising segments are the break for spectators to get something from the fridge, make a quick call, for example.
If you're running television advertisements to push your business, reconsider the investment and consider the more affordable, better focused options presented by web marketing.
This does not hinder you from creating promotional videos. They can be educational, entertaining or make a positioning message for your products and services.
You can post them on YouTube or other web services in addition to put them immediately on your Internet site.
You can then use virtually any marketing methodology, including direct mail, to make folks aware the videos are available to view. You will get lasting worth out of those commercials for a small slice of the cost of TV advertising.
About the Author:
The Molosomar Team are professionals at online marketing for organizations that want more business. They go beyond just the technical stuff, helping their clients be more effective at converting potential customers into actual accounts. Molosomar specializes in the three keys to your online success - visibility credibility and conversion.
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