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How To Pick SEO Company

By Tom Muyer

Did you know that "keyword research" is where you need to start each and every project with. Without knowing what exactly is being typed in, you have no starting point for your seo. Once you know what is being searched regularly, you need to pick the keyword phrases that best match your products or services because it they don't match well, traffic will not convert into sales, and then, what's the point of charleston SEO? Go after hyper-specific terms and you will rank well and convert more.

Should you try to rank globaly, statewide, or locally? "plastic surgeon", "south carolina plastic surgeon", or "charleston plastic surgeon"? Here are 2 really important questions: Would you benefit from leads around the country/world and do you think your website has what it takes to rank on the top of page 1? Does your website have many pages with well written, unique content? Do you have ample time to manage a link building campaign? Do you have a healthy budget to pay a Charleston SEO company to do those things? Sometimes local is better if you can rank on top of page 1, where 91% of all clicks happen.

Now we'll talk about writing some keyword rich content for the site. There is a density algorithm for keywords, so, too many and you can be penalized for keyword cramming and not enough and you might not reach your ranking potential. So how many is too many of the same phrase? You are probably safe staying around 5% keyword density. So if you have a hundred words on a certain page, you should have no more than 5 keyword phrases. Remember that your content has to read well to humans as well as Google spiders. So, make sure to read it a few times. One rule to remember is: if you wouldn't say it, don't write it.

You are now ready to start building links into your site! This is a very important part of organic SEO and ranking well. Often times, links, are the difference in ranking higher than your competitors. Google sees these links pointing to your website as a vote of confidence or a popularity vote for your website. If done correctly and links are from websites and directories that are in the same industries and categories as your company, you will gradually move up in the rankings. There are many different ways to build these links to your website. Article submission is a good start, write an informative story on your industry and submit it to several informational sites within your industry. Directories are another good place to start. There are many free directories that will let you fill out a listing with your details and a link to your website. Blogging can get you great links if you write good, unique content. There are also lots of easy free links to be had with companies like craigslist, yahoo, squidoo, and wikipedia.

Okay, so, you did your research and found out what people were typing in regards to your industry, decided if you should go global or shoot for local domination, you wrote quality copy containing these keyword phrases, and you are building solid links in daily. That's it, you're on your way to ranking high on page 1 of search engines everywhere! You built it..and they will come. Now as your website climbs the ranks and your traffic increases, make sure to monitor your Google Analytics often and find out which keywords are performing the best for you. You will constantly be making adjustments to keywords in order to continually rank high for quality traffic. Thanks for reading and good luck optimizing!

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