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Advantages of Online Website Builders

By Peter Lawlor

I love the fact there are so many fantastic website building tools available. This, as with so many other things has changed thanks to technology. There are numerous online website builders' pros and cons for both the free software and premium software. Let's get into some of those and then you can decide for yourself.

In fact, there are many tools that anyone without any coding experience can use. Online website builders save you a lot of time. Another great advantage is that all the files are stored online. This means that if you have a connection you can make changes to your site from anywhere

A site is not really worth anything if there are no pictures of some sort on it. Taking photos is a bit of a tedious task, though, not to mention time consuming. More often than not, a good builder will have included a file of photos. These are placed at your disposal without worries of copyright problems

But, web-based site builders are not without disadvantages. Let us have a look at some of these. Remember the old 16 bit television games that used to advertise 99 games per cartridge and it turned out to be 9 games with 11 levels? Well, it is similar with the thousands of templates on offer. There is only so much you can change on a template. You could have a problem switching host if your original host starts giving second rate service, and this could damage your business.

SEO with some builders doesn't work very well. Even though this is not an end of the world problem, it does limit the ability to optimize your site with key words, so that is not great for e commerce.

Don't undermine the importance of search engines. People want to know about a company before going to the company. They want to know what you do and what sets you apart and they want to know this from the comfort of their home. That is why having a website is imperative.

The starting point with any site is to articulate clear objectives and develop a plan. When you are completely familiar with the online website builders' pros and cons, you will be able to decide if this is the right route for you. Once you have made that decision and chosen the right package you will be on your way to reaching the worldwide audience and increasing your potential client base.


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