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The 3 Niche Marketing Fallacies

By Alison Heath


Like the medical profession, business has taken the route to specialization. With the introduction of modern business practices, catering to the general public has gone the way of the dinosaur.

To make money in today's Internet Marketing environment, one must specialize in well defined niche topics.

Let's examine a few misconceptions when it comes to niche marketing.

Specialization does not necessarily mean expertise in a particular field.

Everyone says you should only choose a Niche that you are an expert in...nonsense!

The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The trick is to give an impression of expertise. How? By outsourcing, acquiring rights, resale, and acting for and in association with other niches. In effect, you have the option to pick any niche that you will comfortable with.

Niche markets should be created one at a time.

Wrong. There is no limit to the number of niche markets that you can have, and in fact it is more advantageous to do so. You can even choose a pen name if you like, it's common practice to do so.

In niche marketing, the more you have the better for you. What you do is open a niche market and once it can operate by itself, you open another, and so on.

A niche market will be more viable if you operate as an associate or affiliate.

Another fallacy. Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you're not maximizing your income.

You need to promote your own landing or squeeze page where you collect the e-mail address of the visitor, and then sending him or her to the niche product you are promoting. You can perk up the visitor's interest with useful and favorable data about the niche market that you are promoting product. Once you have established your credibility, you will find smooth sailing in convincing visitors to repeatedly patronize your niche markets.

Those are three popular misconceptions when it comes to niche marketing. Follow the tips above, and you will be more likely to succeed. The point here is to set up as many niche markets as you can effectively manage, with the proviso that you go only to the next once the first proves to be an earner. In spite of its promise, you still have to take your chances in niche markets.

You should take comfort in the thought that even if you fail again and again, you can make it up with one good hit.




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