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What You Must Know About Effective Paths to Keyword Optimize For Successful Website

By Douglas Insley


SEO, or "search engine optimization", means setting up your website so that it is as high as possible in the search engine rankings. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. Some Internet marketers might say that SEO is too advanced for the regular site owner. That is nonsense!

Comment on popular blogs, and leave a link in your signature. If you give the blogger a good, solid comment, they will often allow you to leave a link as well. However, take care not to drop your link on irrelevant blogs as you will not be adding value to the host site. When you are knowledgeable about each topic, you can leave thoughtful comments and a link to your blog.

To attract people to your site, you must think about the keywords they would use to search for and find the site, and then ensure you use the keywords often on your site's pages. Add keywords to both your title tag and main content, but keep your keyword density to a sane level to avoid getting the dreaded "keyword stuffer" label.

Your titles should catch the eye of a potential visitor, even if all of your content is on the same thing. You should always provide a unique title, but make sure it isn't too long. The first few words of your title are the words that a reader is going to catch. Make those words attention grabbing to make the reader want more.

The meta tags provide information that is not seen by users but is used by search engines and therefore can impact your rank on a search engine. While there are times when you are given the option to create a quality description for a meta tag, there are search engines that generate their own meta tags from your content. The meta tag associated with each page will be more apt to encourage readers to click if there is sufficient description of the material.

Be certain each single tag is unique for each page when using meta description tags. You'll find that your search engine ranking will suffer if you reuse META description tags across multiple pages.

A site map is an important part of your website if you want search engines to be able to create an index of your site pages. A site map is also known as the navigation bar. This part of your web site will let search engines know how many pages your web site has and what each one contains. No site is too small to benefit from having a site map.

If you know how people will search for you, you will know what keywords to use when building your site. These keywords should be added in content and titles, but be careful of overusing these keywords since search engine might label it as spam, which would drop your ranking.

Emphasize only one keyword on any page. When you try to use a lot of keywords on your page, it starts to get confusing. Your readers will get more out of a page that maintains focus on one topic. They will be more likely to return to your website, too. When you have loyal readers, you can count on good search engine results.

Remember, there just as many ways that search engine optimization can go wrong as there are ways that can tremendously help a website. These tips are here to increase the reach of your website and also to avoid the problems of a poorly constructed website from happening to you.




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