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A Simple Explanation of SEO or Search Engine Optimization

By Nia Lawrence


Time and again we read about search engine optimization or SEO. We read so much about it, but only a few really understand what it's all about and why it's important. You can visit http://www.ltseo.com.au/seo-explanation.html to read a detailed explanation of SEO. Nevertheless, if you're one of those people who think that SEO is a complex network of technicalities or if you're simply pressed for time, you might find this article useful.

The fact is SEO is a lot simpler than you think or what others would lead you to believe. If someone tells you that it's complicated, then perhaps that person is the one who doesn't know what SEO is and what it's not. In the simplest of terms, SEO is a marketing technique that lands websites in search engines and allows these same websites to rank better than others do. Reading http://www.ltseo.com.au/seo-explanation.html, you'll see that SEO helps lead people who use search engines to explore and browse the Internet to your website.

It's common knowledge that Google, the most famous of all search engines, only displays relevant and authoritative websites on its results pages. If a webpage were not popular enough, it would place in the lowest rung of search engines. For webmasters and Internet marketers who rely on the Internet to promote their businesses, SEO is critical. If people are streaming through their websites, this means their websites are doing well. Indeed, genuine incoming traffic is the key to determining the success of websites. How do search engines measure a website with the right parameters?

It's simple, actually. For example, Google will "crawl" the contents of http://www.ltseo.com.au/seo-explanation.html. This means it will analyze the page, read its contents, and measure the page's authority based on the number of links the page has. These are pages from other websites on the Internet that link back to the page being analyzed. Apart from the number of links, the quality of these pages matter a lot as well. To put it succinctly, these links are similar to votes. Each quality page that links back to the site is counted as a vote for that particular site. The more links, the more votes. It's as simple as that.

Two elements mark the success of a website or page like http://www.ltseo.com.au/seo-explanation.html. These are great content and quality links. If a website has both, then it's well on its way to search engine success. Keep in mind that SEO is the simple act of making sure that people would be able to find a website through search engines just by using relevant words and phrases. Hence, it would be wise to write content that uses words and phrases that people would normally use to search for a particular product or information on the Internet. Link building comes second, although that is not to say that it's not as important. If a website owner keeps doing these two, the website will rank high in and be fully optimized for search engines.




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