Before a website is developed by any business owner, most of the time they have something in mind regarding the aesthetics, layout and overall budget they have for the project. There are actually many more things to consider as well even though all of these are certainly an important part of building a website. Before you can have a site developed that will accurately represent your interests on the net, there are other questions that need to be answered if you are working with a professional web development firm.
What your intentions are for the site is one of the first questions that they should be asking you. Are you selling products or services or giving out information? Is the site for entertainment purposes primarily or is it a business venture? Who constitutes your target demographic if you are selling products or services?
Once that has been established, a good web design firm will want to know how large you intend for the site to be. Will the site experience growth over time as pages are added for new products or services or as more content is added? Will the site need to be updated on a regular basis and if so, then by whom?
Options on databases should you need one to securely store and retrieve information from customers, members and others who may visit the site should be offered by the firms. This is especially important for companies who rely on Internet orders for the bulk of their sales. This also goes for not-for-profits and other types of primarily informational web sites even if visitor databases can be a necessity.
Last but certainly not least, a web design firm should inquire as to how you hope to bring traffic to your site. Are you thinking about buying online advertising such as banner ads or pay per click? In order to help your demographic find you, will you relying on search engine results? To make your site competitive for the keywords and phrases people might find you under, the latter will then require some optimization efforts. If it's a good firm, then they know that even the most esthetically pleasing site in the world is ineffective if no one ever sees it.
Don't forget to check if the firm you hire is asking you the right questions because if they do, then you will have a site you can be proud of that will serve its purpose well.
What your intentions are for the site is one of the first questions that they should be asking you. Are you selling products or services or giving out information? Is the site for entertainment purposes primarily or is it a business venture? Who constitutes your target demographic if you are selling products or services?
Once that has been established, a good web design firm will want to know how large you intend for the site to be. Will the site experience growth over time as pages are added for new products or services or as more content is added? Will the site need to be updated on a regular basis and if so, then by whom?
Options on databases should you need one to securely store and retrieve information from customers, members and others who may visit the site should be offered by the firms. This is especially important for companies who rely on Internet orders for the bulk of their sales. This also goes for not-for-profits and other types of primarily informational web sites even if visitor databases can be a necessity.
Last but certainly not least, a web design firm should inquire as to how you hope to bring traffic to your site. Are you thinking about buying online advertising such as banner ads or pay per click? In order to help your demographic find you, will you relying on search engine results? To make your site competitive for the keywords and phrases people might find you under, the latter will then require some optimization efforts. If it's a good firm, then they know that even the most esthetically pleasing site in the world is ineffective if no one ever sees it.
Don't forget to check if the firm you hire is asking you the right questions because if they do, then you will have a site you can be proud of that will serve its purpose well.
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