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Article Marketing And You, What You May Not Know!

By Hazel Chen


There are a lot of guide marketing strategies out there that you really don't know about, but that's not because they are too difficult to learn. The truth is that most resources you check out just push the same old lines at you. In this guide, we'll cover some things about guide marketing that you won't find anywhere else.Spell check the articles before placing them online. Frequent misspellings send a message that you're not professional, and can indeed cause you to lose business. Your articles are a direct representation of your business, and should reflect you in your best manner. Even one error can result in your loss of a sale.

When you're looking for the perfect topic for articles for the website, go for the obvious. Create your website around something you've at least a little bit of knowledge of and write your content about that. Be sure to devote some time to learning as much about the niche you've created as possible, so the content will continue to be fresh, lively and knowledgeable.It sounds obvious, but have a clear topic for your guide before you start writing. If you have a topic, but not a precise focus for the guide, it will not add value to the readers. This means they don't feel compelled to visit your site, which is your whole reason you're writing.

Get some emotion into the article. Write a compelling title that evokes happiness, anger, sadness, or another emotion that draws them into reading the guide. People don't want to be bored! Find a way to attach emotion to your message -- make it personal, and people will read it and identify.Use number in the article titles if it can be made applicable to the content. Numbers are widely attractive to potential viewers and you'll see an increase in viewers when your title has numbers in it. Keep track of the viewership of the articles and see what titles attract the most visitors.

Always make your content unique. Don't base your writing off articles written by others or copy articles and only change a few words. Articles that are 100 percent original stand out, both to readers and to search engines. If you are writing on a topic that's well-covered, add a twist or a new way of looking at it to keep it unique.After you have chosen the topic of your guide, then you should do keyword research to find out which keywords you will be using in the article. Keywords your words that people use to search for what you're offering and then search engines will return your best websites or articles that are a match for the keywords.

Do not stop and check on the grammar and spelling, while you are in the process you're writing. If you are constantly beginning and stopping, you'll ruin the flow of your writing and decrease the speed with which you can create content. Don't forget to go back at your end, though, to take care of any spelling and grammar mistakes.Keep your articles at a shorter length. If this isn't a school paper or essay, don't make it one. Your consumers don't want to read a book to find out more about you, they want articles that are short and sweet, to your point, and clear on your message entirely so everything is easy to soak in and understand.

Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in your title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into the site, and hopefully they will stick around for your interesting content.




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