If you don't already have a domain for your web site (www. domainname.com), you're going to need to consider whether SEO factors to consider matter more than branding. If SEO is the most essential factor, the Holy Grail is the exact match domain (EMD) according to John E Collins.
As the term suggests, an exact match domain is .com,. net or .org name that matches a keyword exactly in spelling and word order. Cheaptires.com would be the EMD of "low-cost tires." The.org and.net models would also be EMDs. Regrettably, any other domain expansions (known as top-level domains), like Cheaptires. information or Cheaptires. biz, do not count as exact matches for SEO functions. In addition, any type of constituent words in the domain can not be separated by a hyphen-- so Cheap-tires. com would certainly be out of the running as an EMD.
Exact match domains can easily rank highly in search engines with far less links than additional domains. For less competitive keywords, it's in some cases feasible to obtain a # 1 ranking in Google with a loads links, while competing pages have hundreds of links given that John Collins has tested many variables.
EMDs are fine if you can get them, but there's no explanation to get obsessed with them. Most keywords with any type of commercial value have currently had their equivalent domain selected over, and if they're already possessed by an exclusive party, they're most likely going to be costly to purchase.
More importantly, unless you're currently getting traffic for a keyword, you just can't assume that it will perform as well as the Google Keyword Tools propose-- and when you have actually constructed a website around a domain name, changing it can easily get complicated. John E Collins recommends using a solid name that can be exact match but is not totally required and can easily have concerns. These are just a few of the techniques that you have to consider when picking your domain.
As the term suggests, an exact match domain is .com,. net or .org name that matches a keyword exactly in spelling and word order. Cheaptires.com would be the EMD of "low-cost tires." The.org and.net models would also be EMDs. Regrettably, any other domain expansions (known as top-level domains), like Cheaptires. information or Cheaptires. biz, do not count as exact matches for SEO functions. In addition, any type of constituent words in the domain can not be separated by a hyphen-- so Cheap-tires. com would certainly be out of the running as an EMD.
Exact match domains can easily rank highly in search engines with far less links than additional domains. For less competitive keywords, it's in some cases feasible to obtain a # 1 ranking in Google with a loads links, while competing pages have hundreds of links given that John Collins has tested many variables.
EMDs are fine if you can get them, but there's no explanation to get obsessed with them. Most keywords with any type of commercial value have currently had their equivalent domain selected over, and if they're already possessed by an exclusive party, they're most likely going to be costly to purchase.
More importantly, unless you're currently getting traffic for a keyword, you just can't assume that it will perform as well as the Google Keyword Tools propose-- and when you have actually constructed a website around a domain name, changing it can easily get complicated. John E Collins recommends using a solid name that can be exact match but is not totally required and can easily have concerns. These are just a few of the techniques that you have to consider when picking your domain.
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