No matter what niche you're in, it's quite easy to create a membership site for it. Whether you use a software program, outsource it or use a free web based application, it can be done in a few clicks. However, starting a membership site is only a part of the whole equation. Your goal is to create a growing membership for your site. Your membership site will only be profitable to the extent that you're able to attract new members. If you want a membership site that attracts new members, you should implement the following three strategies.
You have to offer people lots of options when you have a membership site. In other words, try to make space for customers with all kinds of budgets. By setting up your site with a variety of membership types, you can do this. You can give the most benefits to platinum members, for example, fewer benefits to gold members, all the way down to a free membership.
The level of customer service you provide is at least as important as the content of your membership site. Making sure your members are getting a top notch customer service ensures that you're able to deliver them the true value on your site and they're not losing by being your site's member in any way. You have to take a regular and active interest in your site and be around to respond to people's queries or questions.
Finally, you can publicize your site by creating a short report that covers a sub-topic within your niche. When people buy this report, include a free one month membership to your site. This is a great way to get more members since people that buy your report will get a taste of the kind of content they're going to get in the membership site. You may recognize this approach, as it's used by many renowned marketers, and it's one you should make use of in your own marketing.
To be sure, membership sites take a certain amount of hard work and commitment. If, however, you want to build a business that can not only be sustainable, but more profitable over time, then it can be well worth the effort. So, if this business model excites you, keep the above principles in mind and remember that the most important factor is providing real value to your customers.
You have to offer people lots of options when you have a membership site. In other words, try to make space for customers with all kinds of budgets. By setting up your site with a variety of membership types, you can do this. You can give the most benefits to platinum members, for example, fewer benefits to gold members, all the way down to a free membership.
The level of customer service you provide is at least as important as the content of your membership site. Making sure your members are getting a top notch customer service ensures that you're able to deliver them the true value on your site and they're not losing by being your site's member in any way. You have to take a regular and active interest in your site and be around to respond to people's queries or questions.
Finally, you can publicize your site by creating a short report that covers a sub-topic within your niche. When people buy this report, include a free one month membership to your site. This is a great way to get more members since people that buy your report will get a taste of the kind of content they're going to get in the membership site. You may recognize this approach, as it's used by many renowned marketers, and it's one you should make use of in your own marketing.
To be sure, membership sites take a certain amount of hard work and commitment. If, however, you want to build a business that can not only be sustainable, but more profitable over time, then it can be well worth the effort. So, if this business model excites you, keep the above principles in mind and remember that the most important factor is providing real value to your customers.
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