Browse » Home » » Proven Attraction Marketing Methods Made public

Proven Attraction Marketing Methods Made public

By Larry Franklee


What is attraction marketing and why should you even care?

Here's the final analysis. Attraction marketing is a strategy of gracefully presenting your information, products, services and business opportunity to prospects who are actively searching for and shopping purchasing that information now - versus just pushing adverts out to anyone and everyone hoping somebody might be interested at the time your ads appear.

It is the difference between interrupting the bulk of people with an offer they have totally little interest in and coming along side those who have voiced an interest to learn more now. It is the difference between throwing mud on the wall hoping some will stick and taking aim towards your target and hitting a bullseye each and every time.

The Key to Attraction Marketing

You have a product or service for sale and you have got a lot of options available to publicize, promote and market your business. You can run adverts both offline and online. You can build an ecommerce store and drive targeted traffic to your website using a variety of paid traffic models like Google Pay-Per-Click, mobile marketing, paid directory inclusion and even set up an affiliate programme to get other marketing pros to market for you.

All these direct marketing strategies work, but they fall into the category of interruption marketing. Meaning you are hoping to interrupt and catch the notice of potential customers as they are going about the business of doing something else at the time.

Attraction marketing is when you find out how to make your content easily found when people are actively searching for it. Which, if you think about, will immediately cut back your advertising costs and should dramatically improve sales. As it is far easier to get a sale from a person already in the mood to purchase your kind of product or service than it is to pitch your product or service to anyone that can mist a mirror.

Attraction Marketing is Target Marketing

Say you have just won two tickets to see a production. You are not able to attend and would like to sell these two tickets. One way will be to publicize the tickets and sustain a cost which will extremely cut your margin. Not to mention the campaign may go unnoticed and the tickets never sell.

An alternative choice will be to go to a theater where the flick is showing and approach only those people who are waiting in a line to buy tickets to see the film. They benefit by avoiding the line. You benefit by getting your tickets sold with minimal cost. You could even provide a small discount to make your offer more enticing.

Online Attraction Marketing

The key to setting up an effective attraction marketing campaign online is to figure out who is your best target market. Then use numerous research tools like the free Google External Keyword tool to find out exactly how people who are "in line" to buy your product or service are searching for your product or service.

Then meet them where they are . Supply the info they are looking for by publishing this info on your internet site or blog. Then promote your content to rate high on the search engines, social media sites and video platforms so it can be easily found. Do it properly and you will find attraction marketing a very simple and terribly profitable way to do business.




About the Author:



0 comments:

Post a Comment

 
(c) Copyright Ikok Blog
-