Contrary to what many people believed, email marketing is not dead. It's still very much alive even after years of existing and being the internet marketing strategy of choice by many web entrepreneurs. In fact, a study conducted in 2010 revealed that over 70% of small business owners are still looking forward to expanding their email marketing efforts. So, there's no doubt that email marketing is still among the leading internet marketing practices these days.
If you're keen in getting into email marketing, one of the things that you have to take into consideration is your choice of email marketing software. Along with a good email newsletter and mailing list, an email marketing software will help you automate the process of email marketing. This software allows you to get in touch with your clients even if you are not sitting in front of your computer or if you are sleeping.
The popularity of email marketing has paved way to the growing number of email marketing software. Because of this, newbie in this internet marketing practice may find it tricky to choose or settle for one. If you're among these email marketing novices, then this guide of choosing an email marketing software will help. This list will also guide those who have already settled for one to check whether they've made the right choice or not.
1. Ease of list maintenance
One of the things you have to take in mind when choosing an email marketing software is the ease of list maintenance. You should choose a software that has an easy to manage list. It would be best to have an import functionality, custom fields, integration with CRM, customizable subscription forms, and has a feature that allows management of unsubscribes and bounces.
2. Theme builder/WYISWYG editor
For those internet marketers who don't consider themselves as experts or having advanced knowledge in HTML and CSS, then it's essential to choose a software with this feature. Aside from this, the software must comply with the specifications set by major email service providers.
3. Tracking and Reporting
Software that tracks and reports the progress of your email marketing campaigns is a good option. This feature enables you to re-assess the strengths of your subject lines and campaign content which is crucial for any email marketing campaign.
4. Price of the software
Aside from considering the price of the software compared to your allotted marketing budget, it's also worth considering how much you'll be able to save in the long run by opting for that software.
5. Customization Customers like it best when they feel like you are giving them importance through sending them personalized messages. There are email marketing softwares that allow you to personalize your message. It's a good move to choose this kind of software.
These things are just among the many things to consider when choosing an email marketing software. Of course, you will consider more as you go along your marketing campaign.
If you're keen in getting into email marketing, one of the things that you have to take into consideration is your choice of email marketing software. Along with a good email newsletter and mailing list, an email marketing software will help you automate the process of email marketing. This software allows you to get in touch with your clients even if you are not sitting in front of your computer or if you are sleeping.
The popularity of email marketing has paved way to the growing number of email marketing software. Because of this, newbie in this internet marketing practice may find it tricky to choose or settle for one. If you're among these email marketing novices, then this guide of choosing an email marketing software will help. This list will also guide those who have already settled for one to check whether they've made the right choice or not.
1. Ease of list maintenance
One of the things you have to take in mind when choosing an email marketing software is the ease of list maintenance. You should choose a software that has an easy to manage list. It would be best to have an import functionality, custom fields, integration with CRM, customizable subscription forms, and has a feature that allows management of unsubscribes and bounces.
2. Theme builder/WYISWYG editor
For those internet marketers who don't consider themselves as experts or having advanced knowledge in HTML and CSS, then it's essential to choose a software with this feature. Aside from this, the software must comply with the specifications set by major email service providers.
3. Tracking and Reporting
Software that tracks and reports the progress of your email marketing campaigns is a good option. This feature enables you to re-assess the strengths of your subject lines and campaign content which is crucial for any email marketing campaign.
4. Price of the software
Aside from considering the price of the software compared to your allotted marketing budget, it's also worth considering how much you'll be able to save in the long run by opting for that software.
5. Customization Customers like it best when they feel like you are giving them importance through sending them personalized messages. There are email marketing softwares that allow you to personalize your message. It's a good move to choose this kind of software.
These things are just among the many things to consider when choosing an email marketing software. Of course, you will consider more as you go along your marketing campaign.
About the Author:
If you're looking an email marketing software to automate your campaign, check out Media Autoresponder. Installation is easy which you can learn in their media autoresponder software installation page.
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